1st Endurance rider Wins Tour Down Under

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Adelaide, Australia, 24th January 2010 – First Endurance rider Andre Greipel (HTC-Columbia) secured his second overall win of the Santos Tour Down Under on Sunday becoming one of only two riders who have won the event more than once. Greipel won the race on his first attempt in 2008, crashed out in the leaders jersey in 2009 and came back in 2010 to win again, claiming 9 stage wins in Adelaide over the three years.

Greipel’s teammates controlled the fast and furious 90 minute circuit race in downtown Adelaide to ensure overall victory. “I’m really happy to win again here and to take the ProTour lead,” said Greipel. “Of course I would have liked to have won the stage today because the team worked really hard but I am happy with the overall win. It has been a great week. I really like coming here to race. It’s a nice way to start the season, especially when you win.”

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Team Director Allan Peiper was equally pleased with the week of racing. “It was a fantastic combination of effort and work by everyone in the team who came here,” he said. “The whole team arrived two weeks before to get some solid training in for the race and Andre left his 15 day old baby to make sure he was ready. It all paid off with 3 stage wins and the GC. The boys were rock solid and worked really hard the whole week. It was fantastic racing and they were right on top of every critical moment to protect the race lead. We couldn’t have asked for a better start to the season.”

The team will receive the entire First Endurance product line and will continue to work closely with First Endurance on new product development.

Team Columbia-High Road is the number one ranked professional cycling team in the world. They won more races in 2008 than any other team, with 29 different riders winning at least one race – a stunning demonstration of true teamwork that is a unique attainment in pro cycling. The men’s team won 85 races including six stages in the Tour de France, four stages of the Giro d’Italia and multiple overall tour wins. Team Columbia Women won 69 races and the overall World Cup Series.

ABOUT FIRST ENDURANCE

First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. We wanted to give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. At First Endurance, our approach is different. Because of our core values and uncompromising standards, we develop the best products available. We are committed to using only the highest-quality ingredients. We employ the latest technological advancements and demand the finest packaging materials to protect the product from the elements (moisture, oxygen and UV degradation). Only when we are 100% satisfied that these standards are met, do we offer the products to you.

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