“Proving there was a market for high-end nutritional supplements for distance freaks, First Endurance has found success in becoming the Ferrari of sports-supplement companies.”
“First Endurance produces supplements that deliver on their promise, thanks to clinically proven dosages of endurance boosting ingredients.”
“I'm honestly surprised at how good I feel everyday.”
Latest Posts
No Sleep Till Bogota
With Rob Britton and Griffin Easter
Transcordilleras is a gravel epic through the Colombian Andes over 600 miles. First Endurance athletes Rob Britton & Griffin Easter share their adventure.
Blasting Meatloaf in Colombia
With Whitney & Zack Allison
Transcordilleras is a gravel epic through the Colombian Andes over 600 miles. First Endurance athletes Whitney Allison & Zack Allison share their adventure.
Beta Alanine: Better Than Bicarb
By Dr. Luke Bucci, PhD
Dr. Bucci explains how beta alanine neutralizes ATP-related acid more effectively than bicarb – and it does so without bicarb’s dosing issues, brief benefit window, and calamitous impact on GI tracts and sodium levels.
Fueling Considerations for Female Athletes
By Jennifer Kurtz, PhD, CISSN, CSCS, EP-C
Dr. Kurtz takes a look at specific nutritional strategies that female athletes can take to get the most out of their performance and recovery during the menstrual cycles, including specific carb-intake recommendations and a handful of nutrients that are especially critical for each phase.
GOLD + SILVER IN YELLOW, BLUE, AND RED
With Diana Peñuela
It’s reductive to describe DNA Pro Cycling’s Diana Peñuela as, simply, a sprinter. She’s also top-10’d the Tour of the Gila twice and she’s been a regular top-five finisher at Colombian nationals for over a decade. One box she hadn’t checked? A national TT title. As of late January, consider that box checked.
Letter from the California Coast
By Andrew “Lespy” L'Esperance
Maxxis Factory Racing’s Andrew “Lespy” L'Esperance recently joined FE athlete Rob Britton for a training epic along the California coastline, and we gotta say: It seems like they had way too much fun for it to have qualified as “training.”
