The new EFS-PRO drink mix prototype contains a special carbohydrate source that has a significantly lower osmolality than any other carbohydrate available. Because of this, absorption is improved so you can consume more calories than ever before without gastric distress. In addition, this revolutionary carbohydrate has virtually no sweetness. It’s designed to taste like flavored […]
About Mike Fogarty
Michael Fogarty is First Endurance's VP of Marketing and an avid cyclist.
Entries by Mike Fogarty
First Endurance rider Lisa Brennauer (Specialized-lululemon) took the win in the individual time trial event earning the rainbow stripes jersey and another world title. Teammates Evelyn Stevens, Karol Ann Canuel and Trixi Worrack all placed in the top ten. “It will take a while to sink in,” noted Brennauer. “I thought I could have a good […]
photo: (c) Brakethroughmedia.com The First Endurance sponsored Specialized-lululemon team won its third consecutive Team Time Trial World Championship in Ponferrada, Spain on Sunday. In a time of 43’33” over a 36km course, the team led from very early on and held the pace until the finish, winning by 1’17” over Orica Green Edge. “It was […]
‘I’ve been using Optygen from First Endurance for at least 5 or 6 years for bike racing. I looked at the ingredients and thought that it might work well for my mountain guiding at very high elevations. I guided 3 groups up Kilimanjaro last summer and the Optygen worked great until the last trip up and I […]
First Endurance rider Fabian Cancellara (Trek Factory) defended his Tour of Flanders title today by winning a four-man sprint to the finish. The 259-kilometer race came down to a riveting, tactical battle as Cancellara had to play a cool hand with no teammates remaining, most victims of crashes that marred the race all day. The […]
First Endurance rider Chris Horner (Radioshack-Trek) won the 2013 Vuelta a Espana. Chris is the first American to win in 68 editions of la Vuelta, riding into Madrid wearing the red leader’s jersey after more than 84 hours of racing. Horner: “I loved this course. When I first saw the design I knew it was […]
After a victorious Classics season last spring, First Endurance rider Fabian Cancellara (Radioshack Trek) showed a return to form in preparation for the upcoming Worlds competition by winning the stage 11 individual time trial in la Vuelta a España on Wednesday. Cancellara: “I’m happy that is over. It was a very hard parcours that was […]
First Endurance rider Chris Horner (Radioshack-Trek) got his second stage victory and regained the leader’s jersey in the 2013 Vuelta a España today with a heroic solo attack on stage 10 today. Chris Horner: “Movistar did a good job of making an initial selection and then when Nibali attacked hard he made the selection down […]
First Endurance rider Ellen Van Dijk (Specialized-lululemon) shared the yellow jersey in the final three stages of the Lotto Decca Tour with Van Dijk eventually taking the overall win on Monday. Brennauer took second in stage 3 and moved into yellow only to let it go on the final day back to her teammate. “It […]
First Endurance was started in 2002 by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition.