Cancellara and Team on Dramatic Flanders Victory

First Endurance rider Fabian Cancellara (Trek Factory) defended his Tour of Flanders title today by winning a four-man sprint to the finish.  The 259-kilometer race came down to a riveting, tactical battle as Cancellara had to play a cool hand with no teammates remaining, most victims of crashes that marred the race all day.  The […]

Synergy in Sponsorship: By Professional Triathlete Lauren Goss

First Endurance has been working with Lauren Goss since 2012.   During the early months we got to know Lauren and helped her nail her racing and training nutrition which catapulted her to fourteen professional top 3 finishes in twelve months.  Since forming the partnership, she’s experienced better health, better results and works with a […]

PreRace Reviewed

Check out the latest PreRace review that was done by New Zealand Road Cyclist: Felt like I was having a great session as time went on. [button link="http://cdn.firstendurance.com/wp-content/uploads/2013/12/PreRace-review-NZ-mag.pdf"]Read Full Article[/button]

The New Fuel Rules – Triathlete Magazine Feature Article

[box size="large"] How The Pros Fuel The latest Triathlete Magazine talked to our athletes Heather Wurtele and Cameron Dye about their customized Ironman fueling plans. [/box] By Julia Beeson Polloreno Smart fueling can make the difference between gutting it out through tough workouts and actually enjoying your training and seeing a solid fitness progression instead […]