First Endurance riders Win 5 National Titles!

The First Endurance sponsored Velocio-SRAM cycling team claimed five titles during the Road National Championships. The team took the time-trial title victory in Canada along with two time-trial and two road racing wins in Belarus and Germany. In Canada, Karol-Ann Canuel claimed her first ever road national title on June 26, by winning the time trial in commanding fashion. Canuel’s […]

Brennauer wins Tour of Britain!

First Endurance rider Lisa Brennauer (Velocio-SRAM) won the overall classification at the Aviva Women’s Tour of Britain. Brennauer finished six seconds ahead of Julien D’Hoore (Wiggle Honda) and seven seconds in front of Christine Majerus (Boels Dolman CT) who rounded out the podium. Brennauer was ecstatic with the win, “I am so happy to win this tour! I […]

First Endurance Rider Wins Gold

First Endurance rider Alena Amialiusik (Velocio-SRAM) won gold for Belarus at the 2015 European Games road race. Amialiusik won in a three-rider sprint ahead of Poland’s Katarzyna Niewiadoma who took silver, and Anna Van Der Breggen (The Netherlands) who settled for bronze. The 125 kilometre race, made up of nine circuits through the city was […]

kevin chal will 2015 win run

First Endurance’s Kevin Collington Wins Challenge Williamsburg 70.3

Kevin Collington cruised to the win in the scorching hot temps and humidity at Challenge Williamsburg 70.3.  After netting a 3rd place the previous week at Escape from Alcatraz (olympic distance), Collington said “I felt like I had a good chance of winning in Williamsburg. Williamsburg wasn’t a great course for me (completely flat the whole day, […]

Two New Ultragen Flavors Now Available

The two new flavors, Chocolate and Vanilla, are available in jugs that hold fifteen servings per container.  Convenience single-serve packets will be available in approximately two weeks. Our athletes have been testing the new Ultragen flavors for a number of months now.  The overwhelming response has been “when can I get more of this?” Ultragen is the […]

Ultragen: The Science Of Recovery

It takes more than just protein and carbohydrates to fuel finely tuned athletes. Ultragen is the first endurance formula to deliver all components necessary for complete recovery in one spoon-mixable and great tasting drink. Ultragen – a complete recovery drink designed specifically for endurance athletes, formulated using only peak performing ingredients of the highest quality.  […]