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First Endurance is please to announce they will be partnering with BMC for 2010.  The team will receive the entire First Endurance product line and will continue to work closely with First Endurance on new product development.  First Endurance is pleased to be partnering with the BMC team,” said Mike Fogarty, VP of Sales & Marketing at First Endurance. “We believe the best way to develop and test new products is by getting them in the hands of our athletes. Feedback and input from the riders and staff at BMC will help our research and development team continue to safely push the limits of endurance performance by offering the best endurance nutrition available.”

BMC Jersey MocksThe BMC Racing Team has acquired the current World Professional Road Champion Cadel Evans, 2009 World Professional Road Champion Alessandro Ballan and three-time US National Professional Road Champion George Hincapie. “When we started with the idea of the BMC Racing Team, we had a plan which would one day elevate us to the highest level of professional racing. That day is today,” explained the two partners and co-owners of the BMC Racing Team, Jim Ochowicz and Andy Rihs.

Other notable riders with great promise and potential joining the team include: Tour de France stage winner (2008) and 2007 Gent-Wevelgem winner Marcus Burghardt from Germany; Dutchman Karsten Kroon, second in the 2009 Amstel Gold Race and a Tour de France stage winner (2002); and Steve Morabito, Michael Schär and Simon Zahner from Switzerland.


“I was extremely excited when I heard  First Endurance was teaming up with the BMC pro cycling team. I’ve already benefited from using many of the First Endurance products and am looking forward to applying their entire line of top-notch products to my daily racing and training program.” Brent Bookwalter

“First Endurance is the the best sports nutrition system on the market. The whole package delivers all that an athlete needs to meet the demands of sport. From Multi V in the morning, to EFS bars, EFS drinks and EFS Liquid Shot while training and racing, to Ultragen after workouts for perfect recovery. They even offer that extra boost when you need it with PreRace and Optygen.  Its awesome to know that Team BMC is working with a company who can without a doubt provide us with everything nutritional we will need to train and compete at the highest level.”-Jackson Stewart

“I really appreciate the EFS drinks.  You drink, taste and feel like you’re getting more of what you need. I did several rides with less need for solid foods. I think that was because of what I had going on in the bottles.  Grape is my favorite flavor.  It was beneficial to have the option of hitting the heavier mix (the Grape or Fruit Punch) or taking a lighter pull from the Orange. There are times when you want more water, and there are times when you want more mix.  With the options that the EFS provide, you’re set up for any point in a ride, and for any type of interval.”-Scott Nydam (BMC professional cycling team)

“First Endurance has set the bar with their full line of quality sports nutrition products. I know I am getting the highest-quality and latest science covering all of my sports nutrition needs. From hydration to fuel to recovery I feel there is no better option than First Endurance.”- Jeff Louder

“First Endurance is an ideal nutritional partner for our program.  The range of products is outstanding, and gives us effective and reliable solutions to all of our specialty nutrition needs.  The racing orientation of the culture at First Endurance is also a great fit with our push toward only using the best products in every category.”- Gavin Chilcott (GM & Sport Director)


Alessandro Ballan (Italy)

Chris Barton (United States of America)

Chad Beyer (United States of America)

Brent Bookwalter (United States of America)

Marcus Burghardt (Germany)

Cadel Evans (Australia)

Mathias Frank (Switzerland)

Thomas Frei (Switzerland)

George Hincapie (United States of America)

Martin Kohler (Switzerland)

Alexander Kristoff (Norway)

Karsten Kroon (Netherlands)

Jeff Louder (United States of America)

Alex Moos (Switzerland)

Steve Morabito (Switzerland)

John Murphy (United States of America)

Scott Nydam (United States of America)

Mauro Santambrogio (Italy)

Michael Schär (Switzerland)
Florian Stalder (Switzerland)

Jackson Stewart (United States of America)

Danilo Wyss (Switzerland)

Simon Zahner (Switerland)