The idea was simple. We wanted to give serious endurance athletes access to formulas that are designed for one specific reason-to maximize endurance performance.
We spare no expense in developing the best, cutting-edge, scientifically validated, high-performance racing formulations. We’re committed to using only the highest-quality ingredients and we utilize the latest technological advancements available.
With this approach, we’ve been redefining the boundaries of endurance for 18+ years and look forward to continuing to help athletes take their training and racing to the next level.
The Ultimate Testing Ground
We collaborate with our team of athletes and doctors to evaluate new product concepts, develop cutting-edge technology and meticulously test new product prototypes under extreme conditions and in the hardest, most-demanding races in the world.
What we learn at this level allows our Research and Development team and athletes to stay at the forefront of endurance performance.
First Endurance is committed to advancing the state of the art. First Endurance’s competitive strategy is based on having the best, patentable, formulations, technologies and delivery systems available.
We Love To Race!
We can’t get it out of our system. We’re driven by our passion for racing and our desire to push ourselves further.
We’ve spent more time packed in a car going to early-morning races, have slept on more floors, and have stayed in more grungy hotels than we care to remember. We wouldn’t trade it for anything.
Most importantly – we know what it takes to win races. We know what if feels like when everything works out just right. We understand the work ethic, sacrifices, and dedication that go into every victory.
There Is No Finish Line
That’s why we’re constantly looking for innovative ways to help athletes maximize performance and give them a competitive advantage. We’re relentless in our efforts to stay at the forefront of endurance performance.
Commitment to Research
Research is the most important value at First Endurance. We are driven by a desire to ensure our products are proven to enhance endurance performance and have scientific validation.
At First Endurance, we refuse to reduce costs by using “pixie dust” amounts of ingredients just to dress up the label. Our formulations utilize the same levels (sometimes more) of the active ingredients that were used in the actual human scientific research. We are meticulous about research and go out of our way to make sure we have addressed each of our stringent requirements. All products that First Endurance develops are based on human scientific research.
One of the things that set First Endurance apart is our Endurance Research Board (ERB), a unique team of scientists who are also passionate runners, cyclists, triathletes and nordic skiers. The ERB collaborates with First Endurance to continue developing the most advanced endurance nutrition products available. What sets this team of scientists apart from all others is that, in addition to being scientists, they are all elite endurance athletes who are constantly looking for ways to take racing and training to the next level. This dynamic alliance allows First Endurance to push the limits of endurance performance.
Commitment to Quality
First Endurance uses only the finest ingredients and follows stringent quality control. Supplements can be easily ruined. Even if you buy the right ingredients, they can degrade quickly and loose their efficacy if they aren’t handled under the most stringent controls.
We are determined to ensure nothing goes wrong with any step of the way. For example, OPTYGEN is packaged in an amber glass bottle and utilizes colored capsules to reduce UV light,
Because we only focus on developing high-performance endurance formulations, we are the best at what we do.