How Research Drives Product Development

How Research Drives Product Development

Research is at the core of First Endurance product development. We are driven by a desire to ensure our products are proven to enhance endurance performance by an ongoing scouring of peer reviewed scientific clinical studies followed by a process that brings great...
Featured Weekend Warrior – Roy Payne

Featured Weekend Warrior – Roy Payne

We’re highlighting these amazing Weekend Warriors because of their exceptional dedication to training and racing.  In addition to full-time jobs and family responsibilities, they manage to find the time to make it all work. These athletes inspire us, and we’re proud...
What’s The Most Common Race-Day Fueling Mistake?

What’s The Most Common Race-Day Fueling Mistake?

We were recently interview by LAVA Magazine.  They asked a number of great questions, with this one being the best: LAVA: Despite all of the endurance fueling research out there today, what common fueling mistakes do you continue to see athletes making, and what...
The New Fuel Rules – Triathlete Magazine Feature Article

The New Fuel Rules – Triathlete Magazine Feature Article

How The Pros Fuel The latest Triathlete Magazine talked to our athletes Heather Wurtele and Cameron Dye about their customized Ironman fueling plans. By Julia Beeson Polloreno Smart fueling can make the difference between gutting it out through tough workouts and...
New OptygenHP Allows You To Perform Better Than Ever

New OptygenHP Allows You To Perform Better Than Ever

The Previous OptygenHP formula focused on: 1) The regulation of cortisol, the primary stress hormone and 2) the body’s synthesis of lactate, a by-product of hard efforts. Systemic modulation of cortisol allows athletes to train hard for many months without going into...
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