Ashwagandha (Withania Somnifera) Research

Ashwagandha (Withania Somnifera) Research

Ashwagandha root extract is a perennial shrub cultivated in India and China.  It’s a medicinal ayurvedic herb used for thousands of years for its ability to release tension, improve breathing, reduce stress and aid in fertility. Its name comes from the Sanskrit...
How Research Drives Product Development

How Research Drives Product Development

Research is at the core of First Endurance product development. We are driven by a desire to ensure our products are proven to enhance endurance performance by an ongoing scouring of peer reviewed scientific clinical studies followed by a process that brings great...
How to Fuel for IRONMAN

How to Fuel for IRONMAN

IRONMAN is a long day for everyone, regardless of whether it takes under 9 hours or more than 16 hours to finish. Most athletes experience highs and lows throughout the day. In order to minimize the low points and maximize the high points, a significant amount of time...