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How Research Drives Product Development

How Research Drives Product Development

Research is at the core of First Endurance product development. We are driven by a desire to ensure our products are proven to enhance endurance performance by an ongoing scouring of peer reviewed scientific clinical studies followed by a process that brings great...
How to Fuel for IRONMAN

How to Fuel for IRONMAN

IRONMAN is a long day for everyone, regardless of whether it takes under 9 hours or more than 16 hours to finish. Most athletes experience highs and lows throughout the day. In order to minimize the low points and maximize the high points, a significant amount of time...
PreRace: Why it’s Your Best Training Supplement

PreRace: Why it’s Your Best Training Supplement

  PreRace was designed to work by combining four physiological mechanisms of action into one system with the goal of improving performance.  It was theorized that the stimulating effects of caffeine would work better if you would also improve cardiac function and...
The 4 Key Misconceptions About Sugars and Endurance

The 4 Key Misconceptions About Sugars and Endurance

Clearing Up The Confusion Endurance athletes put a strong emphasis on their training programs, their equipment, and their nutrition to ensure they reach their goals. First Endurance consults daily with endurance athletes, primarily on nutrition and how to best fuel...
How to Fuel on HOT Days

How to Fuel on HOT Days

Training and racing in cold weather is significantly different than training and racing in hot weather, correspondingly your nutrition program needs to be adjusted to reflect these variations. More specifically, you should pay close attention to how much you are...