LIFE IS BETTER AS A VIP
Sign up now and GET 20% OFF your first purchase
Earn FREE product with reward points
Get FREE SHIPPING on orders over $49
Exclusive access & discounts
Performance increase guaranteed or your money back
Middaugh Defends XTERRA Mexico
With wins in 2015 and 2017, Josiah Middaugh was back to defend his title at the 10th stop on the Pan Am Tour – XTERRA Mexico – lining up alongside a top notch field that included the top 5 overall in the Pan Am Tour standings. Racing in the event for his 4th year in a...
PreRace: Why it’s Your Best Training Supplement
CLINICALLY PROVEN TO MAKE YOU FASTER -originally published Nov 2016- PreRace was designed to work by combining four physiological mechanisms of action into one system with the goal of improving performance. It was theorized that the stimulating effects of caffeine...
Justin Metzler has His Day at Challenge San Gil
Challenge San Gil was a race of redemption for Justin Metzler who was searching for a performance he felt worthy of his fitness after it escaped him at his last race at IRONMAN Boulder. Metzler capitalized on the opportunity putting together a race he knew he was...
Darcy Piceu with a Commanding Win at Ronda Dels Cims
A small principality located between Spain and France in the Pyrenees, Andorra is host to an ultra trail running event with six different race distances. Darcy Piceu was the 1st woman and 9th overall to finish the 170km Ronda Dels Cims ultra race at the Andorra Ultra....
The 4 Key Misconceptions About Sugars and Endurance
Clearing Up The Confusion Endurance athletes put a strong emphasis on their training programs, their equipment, and their nutrition to ensure they reach their goals. First Endurance consults daily with endurance athletes, primarily on nutrition and how to best fuel...
Tim Don – Back with a Win at IRONMAN 70.3 Costa Rica
It’s been a mere 8 months since Tim Don was hit by a car while on his bike two days prior to the IRONMAN World Championships, a race in which he was considered a contender for the win – he broke his neck, fracturing his C2. The next few months an arduous...
Cam Dye Takes the Win at Escape Philadelphia Triathlon
Cam Dye, a standout Olympic distance non-drafting specialist, has been notching wins at this distance for years. With the expansion of the Escape Series, the non drafting Olympic Distanace race has seen a resurgence and so has the competition. This year there has been...
Hanson Shows Half Distance Speed to Defend 70.3 Coeur d’Alene
IRONMAN North American Champion Matt Hanson put together one of his best swims, a solid bike and a blistering show stopper of a run in defense of his IRONMAN 70.3 Coeur d’Alene title. Hanson won this race in 2017 and holds a strong connection to the small Idaho town...