LIFE IS BETTER AS A VIP
Sign up now and GET 20% OFF your first purchase
Earn FREE product with reward points
Get FREE SHIPPING on orders over $49
Exclusive access & discounts
Performance increase guaranteed or your money back
Why Every Athlete Needs Pre and Probiotics
Endurance athletes require a vast amount of caloric intake in order to maintain optimal hydration and energy levels. This alone puts a lot of stress in the gastrointestinal (GI) tract. To complicate matters further, prolonged and intense training and racing may cause...
Beta Glucan Improves Performance & Recovery
by Dr. Donald Cox “Run faster, jump higher, get stronger” is the mantra of many serious athletes focused on improving performance. In terms of supplementation, athletes have traditionally relied on products that build muscle, fuel endurance and aid recovery as an...
Wurtele – Firing on All Cylinders to Defend IRONMAN 70.3 Campeche
Heather Wurtele started the 2018 season right where she left off in 2017 – charging to another 70.3 victory, adding to her impressive tally. Looking to repeat her 2017 victory at Campeche, Wurtele began the day with the 2nd fastest swim, 3:36 behind uber swimmer...
First Endurance Returns as Official Sports Nutrition Supplier for Haute Route in the USA
Top Endurance Nutrition Company to Supply Sports Drinks and Recovery Shots for all 2018 U.S. Haute Route Events COLORADO SPRINGS, Colo. (March 15, 2018) – Haute Route, the world’s most prestigious multi-day event series for amateur cyclists, has named First Endurance,...
Moehl Wins 160k Mystical Himalayan Mountain Run
First Endurance ultra runner Krissy Moehl travelled to the mountainous region of China at the base of the Himalayas to win her second race of the year, a grueling 160.3km ultra distance running race – Mt. Gaoligong by UTMB. Having recently won the Sean O’Brien...
Why Do Women Burn Fat Differently Than Men
Carbohydrates and fat are the primary energy sources for ATP (energy) production and muscle contraction during endurance exercise. However, their relative contribution is not equal and varies depending on the intensity and duration of the exercise. Additional...
Dr. Tommy Puzey Weighs in on Gastronomical Eats
I get asked on a regular basis to outline my thoughts on nutrition. Here are a few gastronomical musings if you care to follow along… In my experience, diets are a lot like religions or political parties – people like the structure, the boundaries, and the clear...
First Endurance Ultra Running Team
As we head into the 2018 season, First Endurance is proud to continue to support a small but powerful ultra running team consisting of 7 talented athletes. The 7-member team is full of experience. Collectively these 7 athletes set numerous Fastest Known Times, Course...