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How Research Drives Product Development

How Research Drives Product Development

Research is at the core of First Endurance product development. We are driven by a desire to ensure our products are proven to enhance endurance performance by an ongoing scouring of peer reviewed scientific clinical studies followed by a process that brings great...
Iron, Your Diet and Optimal Athletic Performance

Iron, Your Diet and Optimal Athletic Performance

According to the most recent CDC report on dietary and nutritional indicators in the U.S population, the most deficient micronutrients are vitamin B6, iron and vitamin D [1, 2]. Not only for the general population but also for endurance athletes, iron is one of the...
Dr. Tommy Puzey’s Recovery Recipe

Dr. Tommy Puzey’s Recovery Recipe

RECOVERY One of the most common types of questions I get is regarding RECOVERY – especially after big races, or between races stacked closely together. Throw in travel and that can make recovery even more complicated. Rather than continuing my attempts to respond to...
Collington Rolling into Late Season Win

Collington Rolling into Late Season Win

IRONMAN 70.3 Xiamen was a race of redemption for Kevin Collington who had a very successful 2017 season with three 70.3 victories, one IRONMAN win and numerous other top results. The First Endurance athlete struggled with some setbacks in 2018  explaining “It’s...
5 Days Of Screaming Deals – 50% Off

5 Days Of Screaming Deals – 50% Off

Here’s your chance to get 50% off select products.  To take advantage of this special offer, you just need to be signed up as a VIP/Rewards member before ordering and enter the coupon code.  Coupon code: THANKS18 11/22/18 – 11/26/18 Ultragen Chocolate  ...
How to Fuel for IRONMAN

How to Fuel for IRONMAN

IRONMAN is a long day for everyone, regardless of whether it takes under 9 hours or more than 16 hours to finish. Most athletes experience highs and lows throughout the day. In order to minimize the low points and maximize the high points, a significant amount of time...
Paterson Impressive at XTERRA Pan Am Championships

Paterson Impressive at XTERRA Pan Am Championships

Lesley Paterson of Scotland has been a force on the triathlon scene for years – a two time and reigning ITU Cross World Champion as well as a two time XTERRA World Champion. Having suffered from Lymes disease in recent years, Paterson seems to have her health battles...