Free VIP Shipping at $49 First Endurance, your online store for 1st Endurance products.
2019 First Endurance Ultra Running Team

2019 First Endurance Ultra Running Team

For 2019, First Endurance is sponsoring a 7-person strong ultrarunning team. All returning athletes, the squad has a wealth of experience, depth and success in the ultrarunning world. In his sixteenth year on the team, the winningest 100-mile runner on earth, Karl...
2019 Triathlon Team Announced

2019 Triathlon Team Announced

First Endurance is proud to announce a 14-member triathlon team for 2019. With 13 returning athletes and one new addition, we are committed to supporting our athletes and building long term relationships working together to help them reach their career goals. We...
Josiah Middaugh – Fat Bike World Champion

Josiah Middaugh – Fat Bike World Champion

Josiah Middaugh is an 8 time North American Snowshoe Champion, 10 time Go Pro Mountain Games Champion, 14 time XTERRA US National Champion, XTERRA World Champion and can now add Fat Bike World Champion to his lengthy list of accolades. Excelling in the mountains at...
How Research Drives Product Development

How Research Drives Product Development

Research is at the core of First Endurance product development. We are driven by a desire to ensure our products are proven to enhance endurance performance by an ongoing scouring of peer reviewed scientific clinical studies followed by a process that brings great...
Iron, Your Diet and Optimal Athletic Performance

Iron, Your Diet and Optimal Athletic Performance

According to the most recent CDC report on dietary and nutritional indicators in the U.S population, the most deficient micronutrients are vitamin B6, iron and vitamin D [1, 2]. Not only for the general population but also for endurance athletes, iron is one of the...
Dr. Tommy Puzey’s Recovery Recipe

Dr. Tommy Puzey’s Recovery Recipe

RECOVERY One of the most common types of questions I get is regarding RECOVERY – especially after big races, or between races stacked closely together. Throw in travel and that can make recovery even more complicated. Rather than continuing my attempts to respond to...
Collington Rolling into Late Season Win

Collington Rolling into Late Season Win

IRONMAN 70.3 Xiamen was a race of redemption for Kevin Collington who had a very successful 2017 season with three 70.3 victories, one IRONMAN win and numerous other top results. The First Endurance athlete struggled with some setbacks in 2018  explaining “It’s...
5 Days Of Screaming Deals – 50% Off

5 Days Of Screaming Deals – 50% Off

Here’s your chance to get 50% off select products.  To take advantage of this special offer, you just need to be signed up as a VIP/Rewards member before ordering and enter the coupon code.  Coupon code: THANKS18 11/22/18 – 11/26/18 Ultragen Chocolate...