First Endurance Partners With Rally Cycling Team

First Endurance Partners With Rally Cycling Team

First Endurance Partners With Rally Cycling Team Riders to use entire range of products from supplements to hydration mix Facebook Twitter LinkedIn Like We couldn’t be more excited to announce our 3-year partnership with Rally Cycling! We’re looking forward to fueling...
Ultimate Pain Caves

Ultimate Pain Caves

Ultimate Pain Caves Facebook Twitter LinkedIn Like We were curious how all of you bad-ass athletes were beating the winter blues, so we ran our first ever Ultimate Pain Cave contest on Instagram. The entries did not disappoint. From an undisclosed bunker in the Middle...
Suntheanine®- Your Secret Weapon – Part 2

Suntheanine®- Your Secret Weapon – Part 2

Suntheanine®- Your Secret Weapon – Part 2 Facebook Twitter LinkedIn Like 1 Summary This is the second installment in a series on the reimagined EFS and a mind-over-matter compound that makes perfect sense for maximizing your brain’s control of your exercise...
Suntheanine®- Your Secret Weapon

Suntheanine®- Your Secret Weapon

Suntheanine®- Your Secret Weapon Facebook Twitter LinkedIn Like Summary This is a first-in-series feature on the reimagined EFS, focusing on a mind-over-matter compound that makes perfect sense for maximizing your brain’s control of your exercise performance:...
Is Intermittent Fasting Good For Performance?

Is Intermittent Fasting Good For Performance?

Is Intermittent Fasting Good For Performance? by Luke Bucci, PhD, CCN CNS & Jeff Rocco, MD Facebook Twitter LinkedIn Like Q: I’m hearing about how changing when I eat and fast can help my performance. But fasting runs opposite of how I’ve been eating for...
5 Days Of Screaming Deals – 50% Off

5 Days Of Screaming Deals – 50% Off

Screaming Deals Starting Soon Day(s) : Hour(s) : Minute(s) : Second(s) Here’s your chance to get 50% off select products.  To take advantage of this special offer, you just need to be logged in as a Rewards Member, add one or more of the promo items to your...
New First Endurance Cycling Kit Now Available

New First Endurance Cycling Kit Now Available

New First Endurance Cycling Kit Now Available Facebook Twitter LinkedIn Like 1 OFFER ENDED We’ve had tons of requests over the years for First Endurance riding gear, and we made it happen! We worked with Giordana to make  jerseys, bibs, vests, arm and leg warmers, and...