First Endurance Teams up with High Road

First Endurance is pleased to announce they will sponsor Team High Road in 2008.  The team will receive OptygenHP, Multi-V and PreRace and will to work closely with First Endurance on new product development.   The High Road roster boasts seven current National champions, 11 former National champions, and seven current or former world champions. The […]

First Endurance Rider Wins Paris-Nice

First Endurance is proud to announce Davide Rebellin (Gerolsteiner Professional Cycling Team) won the overall in the 2008 edition of Paris-Nice.  Rebellin has placed second twice in previous editions of Paris-Nice, in 2004 and 2007 and third once back in 2003. “It was a very hard and very nice race,” Rebellin explained. “After losing to Alberto […]

First Endurance Rider Wins Vuelta a Castilla

First Endurance sponsored rider Alberto Contador (Astana Cycling Team) received his final burgundy jersey today after he successfully defended his overall title at the twenty-third edition of the Vuelta a Castilla y Leon. Contador took two stage wins and wore the leader’s jersey the entire race.  First Endurance sponsored rider and current US champion Levi Leipheimer […]

Two New Flavors of EFS Drink Coming Soon

Due to an overwhelming number of requests from First Endurance customers, our number one priority over the past few months has been to develop two new flavors of the EFS drink mix. The new flavors will be Grape and Fruit Punch. We began prototyping the new flavors with our professional athletes in February and hope […]

Fats and Endurance

By Sally Warner MA PhD and Kris Walker MD What are fats? Fats are organic compounds composed of a glycerol backbone with fatty acids attached to it. There are three primary types of fatty acids: saturated, monounsaturated (MUFA), and polyunsaturated (PUFA). Saturated fatty acids are those that only have single bonds between the carbon atoms […]

High Road Gets Epic Victory

A gutsy day-long break by High Road’s Adam Hansen and Tony Martin culminated in aremarkable victory for Martin in the Hel Van Het Mergelland one-day race in Holland on Saturday. Hansen and Martin broke away after just 15 kilometres of racing and the duo stayed away, with no other riders in the move, for the […]