Supplementation to Optimize Marathon Training and Performance: An OIympic Trials Qualifying Marathoner’s Experience

Apr 17, 2019 | 0 comments

By Jocelyn Todd In October 2017, I was training for my second marathon. My training led me to believe I was on target to hit the US Olympic Trials qualifying standard of sub-2:45. However, although I was training well, I frequently felt very fatigued and my recovery...

Jeanni Seymour Crowned IRONMAN 70.3 Texas Champion

Apr 9, 2019 | 1 comment

South African Jeanni Seymour has made her mark on the 70.3 scene placing second in 2017 and 2018 in the IRONMAN 70.3 North American Championships and compiling numerous 70.3 wins to her name. Last weekend in Galveston, she took home the IRONMAN 70.3 Texas title...

Fueling for Multiday Running Races

Mar 25, 2019 | 0 comments

By Annie Weiss MS RD I woke up on September 29, 2018 with 80 miles left to complete my adventure. Three weeks prior, I set out to complete the entire Ice Age Trail, a National Scenic Trail that winds 1200 miles throughout Wisconsin. Working toward completion was my...

Heather Wurtele Clinches IRONMAN 70.3 Campeche Title for 3rd Year in a Row

Mar 19, 2019 | 0 comments

Making IRONMAN 70.3 Campeche a habit, Heather Wurtele cracked her season opener in Mexico for the third year in a row this past weekend. Wurtele not only defended her title but pulled off the 3-peat – winning each edition of IRONMAN 70.3 Campeche since its inception...

Ashwagandha (Withania Somnifera) Research

Mar 18, 2019 | 0 comments

Ashwagandha root extract is a perennial shrub cultivated in India and China.  It’s a medicinal ayurvedic herb used for thousands of years for its ability to release tension, improve breathing, reduce stress and aid in fertility. Its name comes from the Sanskrit...

Jason West Runs to Victory at ITU Sarasota Continental Cup

Mar 12, 2019 | 1 comment

Young gun Jason West cracked his season open at the ITU Continental Cup in Sarasota, Florida this past weekend with a win. The Conti Cup sprint triathlon consisted of a 750 meter swim, an 18.3 km bike and a 5 km run; with the top 10 finishing within 60 seconds of one...

2019 First Endurance Ultra Running Team

Feb 18, 2019 | 0 comments

For 2019, First Endurance is sponsoring a 7-person strong ultrarunning team. All returning athletes, the squad has a wealth of experience, depth and success in the ultrarunning world. In his sixteenth year on the team, the winningest 100-mile runner on earth, Karl...

2019 Triathlon Team Announced

Feb 6, 2019 | 0 comments

First Endurance is proud to announce a 14-member triathlon team for 2019. With 13 returning athletes and one new addition, we are committed to supporting our athletes and building long term relationships working together to help them reach their career goals. We...

First Endurance Research Board, Your Resource to Understanding Nutrition

Feb 4, 2019 | 1 comment

Through this specific blog and our VIP Newsletter our customers are able to stay well informed on a wide range of endurance nutrition topics. This year alone we covered recovery, fueling for Ironman, digestive enzymes, sugar, cortisol, amino acids, beta glucan and a...

Josiah Middaugh – Fat Bike World Champion

Jan 30, 2019 | 0 comments

Josiah Middaugh is an 8 time North American Snowshoe Champion, 10 time Go Pro Mountain Games Champion, 14 time XTERRA US National Champion, XTERRA World Champion and can now add Fat Bike World Champion to his lengthy list of accolades. Excelling in the mountains at...