Suntheanine®- Your Secret Weapon – Part 2

Suntheanine®- Your Secret Weapon – Part 2

Summary This is the second installment in a series on the reimagined EFS and a mind-over-matter compound that makes perfect sense for maximizing your brain’s control of your exercise performance: Suntheanine® L-theanine. Theanine calms anxiety and...

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Suntheanine®- Your Secret Weapon

Suntheanine®- Your Secret Weapon

Summary This is a first-in-series feature on the reimagined EFS, focusing on a mind-over-matter compound that makes perfect sense for maximizing your brain’s control of your exercise performance: L-theanine, or more specifically, Suntheanine®...

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Is Intermittent Fasting Good For Performance?

Is Intermittent Fasting Good For Performance?

by Luke Bucci, PhD, CCN CNS & Jeff Rocco, MDQ: I’m hearing about how changing when I eat and fast can help my performance. But fasting runs opposite of how I’ve been eating for performance. Anything to intermittent fasting? A: Intermittent fasting...

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5 Days Of Screaming Deals – 50% Off

5 Days Of Screaming Deals – 50% Off

Here's your chance to get 50% off select products.  To take advantage of this special offer, you just need to be logged in as a Rewards Member, add one or more of the promo items to your cart, and enter the coupon code THANKS20.  While limited supplies last.Coupon...

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New First Endurance Cycling Kit Now Available

New First Endurance Cycling Kit Now Available

OFFER ENDED We’ve had tons of requests over the years for First Endurance riding gear, and we made it happen! We worked with Giordana to make  jerseys, bibs, vests, arm and leg warmers, and gloves in both women’s and men’s sizes. We are offering...

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Multivitamins and Immune Health – Why?

Multivitamins and Immune Health – Why?

At this point in time, everyone is very concerned (or should be) about their immune system health. The usual admonishments about eating right, exercising right and getting enough sleep are dependent on each person’s habits and knowledge to know what is...

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