2019 First Endurance Ultra Running Team

Feb 18, 2019 | 0 comments

For 2019, First Endurance is sponsoring a 7-person strong ultrarunning team. All returning athletes, the squad has a wealth of experience, depth and success in the ultrarunning world. In his sixteenth year on the team, the winningest 100-mile runner on earth, Karl...

2019 Triathlon Team Announced

Feb 6, 2019 | 0 comments

First Endurance is proud to announce a 14-member triathlon team for 2019. With 13 returning athletes and one new addition, we are committed to supporting our athletes and building long term relationships working together to help them reach their career goals. We...

First Endurance Research Board, Your Resource to Understanding Nutrition

Feb 4, 2019 | 1 comment

Through this specific blog and our VIP Newsletter our customers are able to stay well informed on a wide range of endurance nutrition topics. This year alone we covered recovery, fueling for Ironman, digestive enzymes, sugar, cortisol, amino acids, beta glucan and a...

Josiah Middaugh – Fat Bike World Champion

Jan 30, 2019 | 0 comments

Josiah Middaugh is an 8 time North American Snowshoe Champion, 10 time Go Pro Mountain Games Champion, 14 time XTERRA US National Champion, XTERRA World Champion and can now add Fat Bike World Champion to his lengthy list of accolades. Excelling in the mountains at...

How Research Drives Product Development

Jan 15, 2019 | 0 comments

Research is at the core of First Endurance product development. We are driven by a desire to ensure our products are proven to enhance endurance performance by an ongoing scouring of peer reviewed scientific clinical studies followed by a process that brings great...

Iron, Your Diet and Optimal Athletic Performance

Dec 7, 2018 | 0 comments

According to the most recent CDC report on dietary and nutritional indicators in the U.S population, the most deficient micronutrients are vitamin B6, iron and vitamin D [1, 2]. Not only for the general population but also for endurance athletes, iron is one of the...

Dr. Tommy Puzey’s Recovery Recipe

Nov 26, 2018 | 3 comments

RECOVERY One of the most common types of questions I get is regarding RECOVERY – especially after big races, or between races stacked closely together. Throw in travel and that can make recovery even more complicated. Rather than continuing my attempts to respond to...

Collington Rolling into Late Season Win

Nov 19, 2018 | 0 comments

IRONMAN 70.3 Xiamen was a race of redemption for Kevin Collington who had a very successful 2017 season with three 70.3 victories, one IRONMAN win and numerous other top results. The First Endurance athlete struggled with some setbacks in 2018  explaining “It’s...

5 Days Of Screaming Deals – 50% Off

Nov 19, 2018 | 10 comments

Here’s your chance to get 50% off select products.  To take advantage of this special offer, you just need to be signed up as a VIP/Rewards member before ordering and enter the coupon code.  Coupon code: THANKS18 11/22/18 – 11/26/18 Ultragen Chocolate...

A Professional Career Done Right – Cam Dye Retires at the Top of his Game

Nov 9, 2018 | 1 comment

Cam Dye Announces His Retirement (here): Cam Dye has been a perennial name in the top ranks of professional Olympic Distance Triathlon for a decade. Although the 34-year old is still very relevant and one of the main contenders for the win in any non-drafting Olympic...