Suntheanine®- Your Secret Weapon

Suntheanine®- Your Secret Weapon

Summary This is a first-in-series feature on the reimagined EFS, focusing on a mind-over-matter compound that makes perfect sense for maximizing your brain’s control of your exercise performance: L-theanine, or more specifically, Suntheanine®...

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Is Intermittent Fasting Good For Performance?

Is Intermittent Fasting Good For Performance?

by Luke Bucci, PhD, CCN CNS & Jeff Rocco, MDQ: I’m hearing about how changing when I eat and fast can help my performance. But fasting runs opposite of how I’ve been eating for performance. Anything to intermittent fasting? A: Intermittent fasting...

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New First Endurance Cycling Kit Now Available

New First Endurance Cycling Kit Now Available

OFFER ENDED We’ve had tons of requests over the years for First Endurance riding gear, and we made it happen! We worked with Giordana to make  jerseys, bibs, vests, arm and leg warmers, and gloves in both women’s and men’s sizes. We are offering...

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Multivitamins and Immune Health – Why?

Multivitamins and Immune Health – Why?

At this point in time, everyone is very concerned (or should be) about their immune system health. The usual admonishments about eating right, exercising right and getting enough sleep are dependent on each person’s habits and knowledge to know what is...

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Galvanize Your Training with Zinc

Galvanize Your Training with Zinc

Zinc is a trace element and an essential component of good nutrition.  Many of us have seen zinc when it is used to coat steel to protect against corrosion—like that old trash can where Oscar the Grouch lives. Zinc works as a co-factor and is required to facilitate...

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Matt Hanson: How I Won The Campeche 70.3 2020

Matt Hanson: How I Won The Campeche 70.3 2020

Campeche 70.3 Race Report: This year was my fourth trip down to Campeche. I have always struggled racing there in the past…it can be quite difficult to prep for a hot early season race while living in Storm Lake, Iowa! However, I have slowly performed better and...

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Sam Long – IRONMAN Chattanooga Champion

Sam Long – IRONMAN Chattanooga Champion

In an already successful breakout season, Sam Long added to his two 70.3 victories in Chattanooga and Victoria this season by cracking his first professional IRONMAN win this past weekend to take the top step at IRONMAN Chattanooga. Heading into the race well rested,...

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Branden Rakita – XTERRA U.S. Champion 

Branden Rakita – XTERRA U.S. Champion 

Perennial XTERRA athlete, Branden Rakita, cinched the XTERRA US Elite title as the first American and 3rd overall at the XTERRA Pan American Championships race held last Saturday at Snowbasin, Utah. The two preceding months leading into the championship race were...

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Hanson Takes Top Honors at IRONMAN 70.3 Traverse City

Hanson Takes Top Honors at IRONMAN 70.3 Traverse City

Matt Hanson won the inaugural IRONMAN 70.3 Traverse City in a calculated effort that came down to a 12-second lead to break the tape for the win. The host city for the new IRONMAN 70.3 race, Traverse City, is a fall and winter destination tourist town that put...

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25% Off – Summer Sale

25% Off – Summer Sale

    Code expires 8/31/19. Coupon code cannot be applied to previous orders, not valid with any other discounts, no exceptions. Valid for orders in North America only. Limit 2 uses per customer.  Use coupon code SUMMER19.   Login or create a new VIP account...

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Fueling for Multiday Running Races

Fueling for Multiday Running Races

By Annie Weiss MS RD I woke up on September 29, 2018 with 80 miles left to complete my multiday running adventure. Three weeks prior, I set out to complete the entire Ice Age Trail, a National Scenic Trail that winds 1200 miles throughout Wisconsin. Working toward...

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Ashwagandha (Withania Somnifera) Research

Ashwagandha (Withania Somnifera) Research

Ashwagandha root extract is a perennial shrub cultivated in India and China.  It’s a medicinal ayurvedic herb used for thousands of years for its ability to release tension, improve breathing, reduce stress and aid in fertility. Its name comes from the Sanskrit...

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Josiah Middaugh – Fat Bike World Champion

Josiah Middaugh – Fat Bike World Champion

Josiah Middaugh is an 8 time North American Snowshoe Champion, 10 time Go Pro Mountain Games Champion, 14 time XTERRA US National Champion, XTERRA World Champion and can now add Fat Bike World Champion to his lengthy list of accolades. Excelling in the mountains at...

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How Research Drives Product Development

How Research Drives Product Development

Research is at the core of First Endurance product development. We are driven by a desire to ensure our products are proven to enhance endurance performance by an ongoing scouring of peer reviewed scientific clinical studies followed by a process that brings great...

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Dr. Tommy Puzey’s Recovery Recipe

Dr. Tommy Puzey’s Recovery Recipe

RECOVERY One of the most common types of questions I get is regarding RECOVERY – especially after big races, or between races stacked closely together. Throw in travel and that can make recovery even more complicated. Rather than continuing my attempts to respond to...

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Collington Rolling into Late Season Win

Collington Rolling into Late Season Win

IRONMAN 70.3 Xiamen was a race of redemption for Kevin Collington who had a very successful 2017 season with three 70.3 victories, one IRONMAN win and numerous other top results. The First Endurance athlete struggled with some setbacks in 2018  explaining “It's been a...

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How to Fuel for IRONMAN

How to Fuel for IRONMAN

IRONMAN is a long day for everyone, regardless of whether it takes under 9 hours or more than 16 hours to finish. Most athletes experience highs and lows throughout the day. In order to minimize the low points and maximize the high points, a significant amount of time...

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