Krissy Moehl Wins the Quicksilver 100K

Krissy Moehl Wins the Quicksilver 100K

The Quicksilver trail running race is a 33-year old classic event in the world of Ultras. Starting out as a 50-mile race that later expanded to the 100K distance to coincide with the Western States qualifying standard. Having taken a hiatus from racing to focus her...

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Featured Weekend Warrior – Roy Payne

Featured Weekend Warrior – Roy Payne

We’re highlighting these amazing Weekend Warriors because of their exceptional dedication to training and racing.  In addition to full-time jobs and family responsibilities, they manage to find the time to make it all work. These athletes inspire us, and we’re proud...

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Riccardo Zoidl Wins Queen Stage of Tour of Croatia

Riccardo Zoidl Wins Queen Stage of Tour of Croatia

First Endurance rider Riccardo Zoidl continued Trek-Segafredo's dominance in the Tour of Croatia with the team's third victory as he out-paced everyone on a tough finish climb to claim the win in the fourth stage. "This victory means a lot for me because this year I...

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First Endurance rider Wins Omloop van Borsele

First Endurance rider Wins Omloop van Borsele

First Endurance rider Barbara Guarischi (CANYON//SRAM) won the Omloop van Borsele today in the Netherlands. Guarischi sprinted to victory from a select group ahead of Floortje Mackaij (TLP) and Christine Majerus (DLT). Windy and trying conditions were throughout the...

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Brennauer Crushes Omloop Time-Trial

Brennauer Crushes Omloop Time-Trial

First Endurance rider Lisa Brennauer (Canyon-SRAM Professional Cycling Team) displayed an impressive performance tonight to take the win in the Omloop van Borsele time trial. The former world champion stormed around the 19.9km course in 26 minutes and 22 seconds....

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Cancellara Wins Strade Bianche for 3rd Time!

Cancellara Wins Strade Bianche for 3rd Time!

First Endurance rider Fabian Cancellara (TREK/SEGAFREDO) won Strade Bianche for the third time in an epic battle. "This year I really want to go out with a bang," said Cancellara. "I want to thank all my teammates for supporting me today, and all these years. This is...

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First Endurance 2016 Running Team

First Endurance 2016 Running Team

With the season underway, First Endurance is proud to announce the 2016 running team consisting of seven accomplished returning athletes. Each with a unique set of goals including the 2016 Olympic marathon, ultra race victories, the world record fastest round of golf,...

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2016 First Endurance Triathlon Team Announced

2016 First Endurance Triathlon Team Announced

First Endurance is proud to announce the 2016 triathlon team following a very successful season in which, collectively, our athletes tallied over 30 victories and 40 more podiums. We value our long lasting relationships with our athletes who we collaborate with in the...

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Krissy Moehl’s “Running Your First Ultra” Book Tour

Krissy Moehl’s “Running Your First Ultra” Book Tour

  A decorated runner, First Endurance athlete of ten years, race director and author, Krissy Moehl is setting out on the road for a 10-stop book tour to speak about her new book "Running Your First Ultra", a guide book to prepare you to complete a 50K, 50-mile or...

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How To Avoid Cramping, Bonking, And GI Distress

How To Avoid Cramping, Bonking, And GI Distress

Endurance athletes often struggle with fueling strategies.  Balancing the consumption of calories, electrolytes and water can be difficult, and many athletes use a concoction of different products from different companies to try and maximize the consumption of...

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How to Fuel During Endurance Events

How to Fuel During Endurance Events

Some of the most frequent and consistent questions we get at First Endurance have to do with how and what to use for fuel during exercise.  If you have any questions or comments, we’d love to hear from you.  Just comment below and we’ll make sure to get back to you...

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First Endurance’s Cam Dye Wins Des Moines Triathlon

First Endurance’s Cam Dye Wins Des Moines Triathlon

Cameron Dye was victorious in the Olympic distance Des Moines Triathlon, formerly Hy-Vee Triathlon, on September 6, 2015 winning by a margin of over 2 minutes. Blowing up the lake swim with super swimmer Davide Giardini, the pair opened up a gap of over a minute on...

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Lisa Brennauer Wins Stage 4 at Boels Tour

Lisa Brennauer Wins Stage 4 at Boels Tour

First Endurance rider Lisa Brennauer (Velocio-SRAM) won Stage 4 at Boels Rental Ladies Tour in Oosterhout, The Netherlands. Brennauer won the 11.4 kilometre individual time trial (ITT) stage, +2 seconds ahead of Ellen van Dijk (Boels-Dolman) and +15 seconds from team...

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Jordan Rapp Returns to the Top at IRONMAN Mont-Tremblant

Jordan Rapp Returns to the Top at IRONMAN Mont-Tremblant

This past weekend the city of Mont-Tremblant was the stage for First Endurance sponsored triathlete Jordan Rapp to catapult himself back to his winning ways with an authoritative win at Ironman Mont-Tremblant. Following what Rapp called “a great swim” he exited Lac...

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First Endurance Athlete Josiah Middaugh Wins XTERRA Mexico

First Endurance Athlete Josiah Middaugh Wins XTERRA Mexico

Josiah Middaugh, the current XTERRA U.S. Pro Series leader, took home another win this weekend at XTERRA Mexico in Tapalpa, Jalisco, Mexico bettering 2014 winner, Irving Perez and Olympian, Francisco Serrano who early season was finishing ahead of Middaugh. Perez, a...

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