100 Mile Run Nutrition: What the Elites do
Since the equine nonfeasance of 1974 we’ve had 39 years of nutrition science to try and figure out what the best strategy for fueling a 100 mile race is. From the early days of double fisting a plastic bear-shaped honey bottle in one hand and a glass bottle of...
Exercise and Nutrition: what is happening at the gene level?
You work hard, train every day (sometimes twice a day), you take care of your diet, and rest appropriately - all with the hope that you will recover faster and perform better. But what makes this process possible? Or more importantly, what is really happening at the...
How Cortisol Effects Your Weight & Stress
The Holiday Season is upon us bringing cheer, celebration, family, down time, the off-season, as well as some rest and relaxation. It’s typically a time to enjoy those rich holiday meals that can, unfortunately, lead to a bit or even a lot of weight gain. It can also...
Marathon Success – 6 Key Variables You Need To Consider
Understanding a few key fueling concepts can be the difference between having a great marathon and not even making it to the finish. Everybody is different, so it's important how to customize an individual fueling plan to ensure race-day success. It can...
The New Fuel Rules – Triathlete Magazine Feature Article
By Julia Beeson Polloreno Smart fueling can make the difference between gutting it out...
New OptygenHP Allows You To Perform Better Than Ever
The Previous OptygenHP formula focused on: 1) The regulation of cortisol, the primary stress hormone and 2) the body’s synthesis of lactate, a by-product of hard efforts. Systemic modulation of cortisol allows athletes to train hard for many months without going into...
Cancellara Wins Vuelta Time-Trial!
After a victorious Classics season last spring, First Endurance rider Fabian Cancellara (Radioshack Trek) showed a return to form in preparation for the upcoming Worlds competition by winning the stage 11 individual time trial in la Vuelta a España on Wednesday....
Chris Horner Talks about Winning Stage 10 and Leading Overall at the Vuelta
First Endurance rider Chris Horner (Radioshack-Trek) got his second stage victory and regained the leader’s jersey in the 2013 Vuelta a España today with a heroic solo attack on stage 10 today. Chris Horner: “Movistar did a good job of making an initial selection and...
1st Endurance rider Wins Lotto Decca
1st Endurance rider Ellen Van Dijk (Specialized-lululemon) shared the yellow jersey in the final three stages of the Lotto Decca Tour with Van Dijk eventually taking the overall win on Monday. Brennauer took second in stage 3 and moved into yellow only to let it go on...
Horner Wins Stage 3 and Leads Vuelta a Espana!
First Endurance rider Chris Horner (Radioshack Trek) took a solo victory in the third stage of the Vuelta a España and laid claim to the red leader’s jersey. In the process he became the oldest rider in the history of cycling to win a stage in a Grand Tour. Chris...
Specialized-lululemon wins the first stage of Lotto Decca
The 1st Endurance sponsored Specialized-lululemon team had a good start at the Lotto Decca Tour on Friday taking the win in the TTT event. Posting a time of 25.39, they finished 35 seconds ahead of Orica Green Edge. Defending champion Ellen Van Dijk will wear the...
1st Endurance rider in KOM Jersey at Utah
Unlike the previous stages at this year’s Tour of Utah, a large group of twenty riders broke clear just miles from Thursday’s start. Most teams were well represented in the group, and First Endurance riders Carter Jones and Pat McCarty were there for BISSELL. The gap...
How Optygen Works
HOW OPTYGEN WORKS Optygen works on three different levels all working synergistically with the goal of increasing endurance. Endurance is defined as your ability to perform work over a period of time where there is oxygen delivered to the muscles. There are three...
How Rhodiola Improves Endurance And Performance
This new and improved Optygen formula (available July 23, 2013) now contains Rhodiola that’s 40% stonger than the original formula. Why is this significant and such big news? Rhodiola Rosea continues to be one of the most published ingredients in academic literature....
1st Endurance rider win stage 2 & yellow jersey in Tour de France
1st Endurance rider Jan Bakelants (Radioshack) won stage two as well as the yellow jersey at the Tour de France today. With 1800 meters to go Bakelants seized the moment to attack his breakaway group and challenge for the win in the 100th Tour de France.” In addition...
New 2013 OptygenHP Feedback
"After 2 weeks of using the new OptygenHP formula I noticed about 5% increase in my watts at the same heart rate effort. Testing this on 2.5mi hill repeats, and while everything else remained the same - recovery time, cadence, HR - the power was higher." Peter Kotland...
News Flash: 1st Endurance Wins USA Pro Cycling Championships
1st Endurance rider Carmen Small (Specilized-lululemon) won the USA Pro Cycling Time-Trial Championship while First Endurance rider Evelyn Stevens (also Specialized-lululemon) took fourth. At the end of an exciting day of racing it was Specialized-lululemon's Carmen...
1st Endurance Rider Wins Tour of California TT
1st Endurance rider Evelyn Stevens won the time-trial at the Amgen Tour of California. Evie was forced off the bike a only a few weeks ago due to a horrible bad crash on her face in an early season classic in Italy. Her thirst to get back to racing her bike was...
Jens Voigt Interview After Winning Stage 5 of Tour of California
Taking win number 66 on Thursday, First Endurance rider Jens Voigt sprinted (Radioshack Nissan Trek) away from the breakaway with 5km to go and won stage five on the 185.7km/115.4mi route from Santa Barbara to Avila Beach stage in the 2013 Amgen Tour of California....
Nutrition During Intense Training
Maintaining proper nutrition intake during heavy blocks of training with multiple sessions per day or during multi-day races can be quite a challenge for most athletes. There are several areas of concern that need to be addressed to ensure that adequate energy...
Improving your Oxygen Carrying Capacity
By Jeff Rocco, MD Iron is a critical mineral for performance in endurance athletes. The abridged story of iron is that it is necessary to create hemoglobin, which is the protein used by red blood cells to deliver oxygen and remove carbon dioxide from and...
Special Tips On Using Ultragen
Why should I use Ultragen? How does Ultragen work? What is the 30-minute glycogen window of opportunity? When should I use take Ultragen? What kind of proteins are in Ultragen? Why don’t you use soy protein? What are high-glycemic carbohydrates and why are they...
How Cortisol Effects Performance
Cortisol, known as the regulator of immune response, is a hormone controlled by the adrenal cortex. This powerful hormone is also known as an adrenalcorticol hormone, a glucocorticoid and hydrocortisone or simply cortisone. Cortisol has a catabolic (muscle breakdown)...
Protein – The Facts You Need To Know
We get questions everyday from people that have questions about protein and how it effects performance and endurance. Most people are rightfully confused because of overwhelming amount of inaccurate information that's available. We've assembled this overview to...
Meet the Winner of the Sponsorship Contest
You're probably all wondering who ended up winning the First Endurance Sponsorship Contest. His name is Aidan Mouellic and he got 1497 votes for his entry. For submitting the entry that got the most votes, Aidan won a year-supply of First Endurance that's worth over...
Research Validates Optygen Benefits
Study 1 In a pilot study conducted by Dr. Andrew Creer of South Dakota State University, highly trained collegiate runners used Optygen over an 8 week period. It was anticipated that supplementation would reduce stress and improve performance over training without the...
How OptygenHP Works – Part 1 of 2
OptygenHP™ works on four different levels all working synergistically with the goal of increasing endurance. Endurance is defined as your ability to perform work over a period of time where there is sufficient oxygen delivered to the muscles. There are four...
8% Solution Ideal for Maximum Absorption
I'm writing this because of several questions posted on twitter. Please first understand that this absorption rate is most critical when racing long in the heat. In cooler temperatures your body can absorb much higher concentrations. Research shows...
Justin Calland Wins Final $4000 Sponsorship
Justin Calland is the fourth and final winner of the First Endurance $4000 sponsorship contest. Justin competes in cross-country mountain bike races along with an occasional solo endurance racing (6-12 hr events). "I've been part of the 4-man open team that has won...
Second Winner of $4000 Sponsorship Announced!
Chad Beert was the lucky winner of the $4000 sponsorship contest drawing today. He was the 97th entry of the 3,630 entries received to date. For 2012, Chad's got three big races on his schedule: IM Texas 70.3, IM Buffalo Springs 70.3, IM Wisconsin. "I would say...
