100 Mile Run Nutrition: What the Elites do

100 Mile Run Nutrition: What the Elites do

  Since the equine nonfeasance of 1974 we’ve had 39 years of nutrition science to try and figure out what the best strategy for fueling a 100 mile race is. From the early days of double fisting a plastic bear-shaped honey bottle in one hand and a glass bottle of...

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How Cortisol Effects Your Weight & Stress

How Cortisol Effects Your Weight & Stress

The Holiday Season is upon us bringing cheer, celebration, family, down time, the off-season, as well as some rest and relaxation. It’s typically a time to enjoy those rich holiday meals that can, unfortunately, lead to a bit or even a lot of weight gain. It can also...

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New OptygenHP Allows You To Perform Better Than Ever

New OptygenHP Allows You To Perform Better Than Ever

The Previous OptygenHP formula focused on: 1) The regulation of cortisol, the primary stress hormone and 2) the body’s synthesis of lactate, a by-product of hard efforts. Systemic modulation of cortisol allows athletes to train hard for many months without going into...

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Cancellara Wins Vuelta Time-Trial!

Cancellara Wins Vuelta Time-Trial!

After a victorious Classics season last spring, First Endurance rider Fabian Cancellara (Radioshack Trek) showed a return to form in preparation for the upcoming Worlds competition by winning the stage 11 individual time trial in la Vuelta a España on Wednesday....

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1st Endurance rider Wins Lotto Decca

1st Endurance rider Wins Lotto Decca

1st Endurance rider Ellen Van Dijk (Specialized-lululemon) shared the yellow jersey in the final three stages of the Lotto Decca Tour with Van Dijk eventually taking the overall win on Monday. Brennauer took second in stage 3 and moved into yellow only to let it go on...

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Horner Wins Stage 3 and Leads Vuelta a Espana!

Horner Wins Stage 3 and Leads Vuelta a Espana!

First Endurance rider Chris Horner (Radioshack Trek) took a solo victory in the third stage of the Vuelta a España and laid claim to the red leader’s jersey. In the process he became the oldest rider in the history of cycling to win a stage in a Grand Tour. Chris...

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1st Endurance rider in KOM Jersey at Utah

1st Endurance rider in KOM Jersey at Utah

Unlike the previous stages at this year’s Tour of Utah, a large group of twenty riders broke clear just miles from Thursday’s start. Most teams were well represented in the group, and First Endurance riders Carter Jones and Pat McCarty were there for BISSELL. The gap...

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How Optygen Works

How Optygen Works

HOW OPTYGEN WORKS Optygen works on three different levels all working synergistically with the goal of increasing endurance. Endurance is defined as your ability to perform work over a period of time where there is oxygen delivered to the muscles. There are three...

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How Rhodiola Improves Endurance And Performance

How Rhodiola Improves Endurance And Performance

This new and improved Optygen formula (available July 23, 2013) now contains Rhodiola that’s 40% stonger than the original formula. Why is this significant and such big news? Rhodiola Rosea continues to be one of the most published ingredients in academic literature....

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New 2013 OptygenHP Feedback

New 2013 OptygenHP Feedback

"After 2 weeks of using the new OptygenHP formula I noticed about 5% increase in my watts at the same heart rate effort. Testing this on 2.5mi hill repeats, and while everything else remained the same - recovery time, cadence, HR - the power was higher." Peter Kotland...

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1st Endurance Rider Wins Tour of California TT

1st Endurance Rider Wins Tour of California TT

1st Endurance rider Evelyn Stevens won the time-trial at the Amgen Tour of California. Evie was forced off the bike a only a few weeks ago due to a horrible bad crash on her face in an early season classic in Italy. Her thirst to get back to racing her bike was...

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Nutrition During Intense Training

Nutrition During Intense Training

Maintaining proper nutrition intake during heavy blocks of training with multiple sessions per day or during multi-day races can be quite a challenge for most athletes.  There are several areas of concern that need to be addressed to ensure that adequate energy...

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Improving your Oxygen Carrying Capacity

Improving your Oxygen Carrying Capacity

By Jeff Rocco, MD Iron is a critical mineral for performance in endurance athletes.  The abridged story of iron is that it is necessary to create hemoglobin, which is the protein used by red blood cells to deliver oxygen and remove carbon dioxide from and...

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Special Tips On Using Ultragen

Special Tips On Using Ultragen

Why should I use Ultragen? How does Ultragen work? What is the 30-minute glycogen window of opportunity? When should I use take Ultragen? What kind of proteins are in Ultragen? Why don’t you use soy protein? What are high-glycemic carbohydrates and why are they...

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How Cortisol Effects Performance

Cortisol, known as the regulator of immune response, is a hormone controlled by the adrenal cortex. This powerful hormone is also known as an adrenalcorticol hormone, a glucocorticoid and hydrocortisone or simply cortisone. Cortisol has a catabolic (muscle breakdown)...

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Protein – The Facts You Need To Know

Protein – The Facts You Need To Know

We get questions everyday from people that have questions about protein and how it effects performance and endurance.  Most people are rightfully confused because of overwhelming amount of inaccurate information that's available.  We've assembled this overview to...

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Meet the Winner of the Sponsorship Contest

Meet the Winner of the Sponsorship Contest

You're probably all wondering who ended up winning the First Endurance Sponsorship Contest.  His name is Aidan Mouellic and he got 1497 votes for his entry.  For submitting the entry that got the most votes, Aidan won a year-supply of First Endurance that's worth over...

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Research Validates Optygen Benefits

Research Validates Optygen Benefits

Study 1 In a pilot study conducted by Dr. Andrew Creer of South Dakota State University, highly trained collegiate runners used Optygen over an 8 week period. It was anticipated that supplementation would reduce stress and improve performance over training without the...

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How OptygenHP Works – Part 1 of 2

How OptygenHP Works – Part 1 of 2

OptygenHP™ works on four different levels all working synergistically with the goal of increasing endurance. Endurance is defined as your ability to perform work over a period of time where there is sufficient oxygen delivered to the muscles. There are four...

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8% Solution Ideal for Maximum Absorption

8% Solution Ideal for Maximum Absorption

I'm writing this because of several questions posted on twitter.     Please first understand that this absorption rate is most critical when racing long in the heat.  In cooler temperatures your body can absorb much higher concentrations.     Research shows...

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Justin Calland Wins Final $4000 Sponsorship

Justin Calland Wins Final $4000 Sponsorship

Justin Calland is the fourth and final winner of the First Endurance $4000 sponsorship contest. Justin competes in cross-country mountain bike races along with an occasional solo endurance racing (6-12 hr events). "I've been part of the 4-man open team that has won...

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Second Winner of $4000 Sponsorship Announced!

Second Winner of $4000 Sponsorship Announced!

Chad Beert was the lucky winner of the $4000 sponsorship contest drawing today.   He was the 97th entry of the 3,630 entries received to date.    For  2012, Chad's got three big races on his schedule:  IM Texas 70.3, IM Buffalo Springs 70.3, IM Wisconsin. "I would say...

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