Energy and Electrolyte Considerations
By Jeff Rocco MD Proper hydration for athletes requires more than water. Last month we established the critical role electrolytes play for exercising athletes. (See A Tale of Five Electrolytes)Â During exercise electrical impulses are being carried, muscles are...
What Goes On Behind the Scenes at First Endurance?
First Endurance is featured in one of the most recent Slowtwitch articles called “Thinkers & Tinkers." In this series, Slowtwitch interviews pioneering and intrepid entrepreneurs involved in the endurance sports market. To read the full story, check out:...
Updated EFS Research Packet
First Endurance prides itself on doing the research necessary to engineer the best products in the world. With the launch of the new EFS drinks, we have updated the EFS research packet to reflect all the new upgrades.  EFS drink upgrades include: -Higher level of...
Off Season is the Time to Improve Your Nutrition strategy
First Endurance took an approach to nutrition that is drastically different than any other company. We seek to learn and research those topics which affect ultra endurance nutrition, yet have marginal data supporting its use. Through a collaboration with our customers...
MultiV delivers synergy with First Endurance system
Endurance Multi-VTM is the first multi-nutrient vitamin that’s clinically proven to enhance endurance. The nutrients in Multi-V have been shown to effectively protect athletes from the stresses of exercise and to improve endurance. Multi-V is the only multivitamin...
The PH of foods and their effect on performance
The acidity or alkalinity of foods may have a profound effect on retaining muscle, health and endurance performance. By Kris Walker MD Intro: Acid-base homeostasis in humans is critical to health. An important property of blood is its degree of acidity or...
Quick Tip: EFS liquid shot shelf-life
The EFS liquid shot-shelf life is dependent on use. The jug, when poured into a flask or any other container is stable for 18 months from the date of manufacture. The expiration date is listed on the bottom. This shelf life is based on room temperature, though...
Amino Acids: Their role in endurance training
Amino Acids and Performance by Bob Seebohar, MS, RD, CSSD, CSCS Introduction Amino acids are the building blocks for skeletal muscle as well as digestive enzymes, hormones, antibodies and other body proteins necessary for optimal functioning. Of the 20 amino acids in...
1st Endurance heading to Tour de France
1st Endurance is heading to  the Tour de France from Saturday July 18th through Sunday July 26th.   We'll be riding  through the Alps and will connect with our sponsored teams Astana and Columbia-HTC. On Sunday following the Champs Elysees, we will attend the...
PreRace Clinical Study on a 40k Time Trial
South Dakota State University conducted an independent study on PreRace to determine its effectiveness on cycling endurance. The yet to be published, double-blind placebo, controlled study used seven trained cyclists in a 40K time trial. Each cyclist performed two...
Low-Cho Training
By Neal Henderson MS CSCS Boulder Center for Sports Medicine, Sport Science Director For years, well intentioned coaches and exercise physiologists have given endurance athletes very strong recommendations to ensure high carbohydrate intake during training and racing...
Quick Tip: Ingredients are not all created equal
When comparing ingredients it is important to understand key attributes, like source, strains and potency. An herb sourced from Russia is not the same as the same named herb coming from China. Herbs also can have numerous strains, some of which have little or no...
Anti-Inflammatory Foods
GI Distress, Inflammation and Diet  By Patricia Rosen MD, & Becky Witinok-Huber There are multiple reasons for GI distress in endurance athletes. Some of the most important reasons are: decreased blood flow to stomach; high osmolality in foods and drinks and...
Watch the Giro and Win First Endurance, Signed Columbia-High Road Jersey, Signed Astana Jersey and More
Universal Sports, First Endurance, Mellow Johnny's and a number of other companies have teamed up for a 'Watch & Win' contest.  The full prize list  and details are here:  http://www.universalsports.com/ViewArticle.dbml?DB_OEM_ID=23000&ATCLID=3738676 Two Ways...
Quick Tip: Gums found in gels slow absorption
Gums found in gels such as cellulose, xanthan and arabic gums are a typical ingredient in many gels. These gums are used to turn a liquid product into a thick gel.  Clinical studies also clearly show they slow absorption and delay gastric emptying leading to stomach...
Mountain Flyer Reviews EFS Liquid Shot
EFS Liquid Shot gets its name because it contains no gelling agents, which is something you may find in a , well, a gel shot. Â That is key, according to First Endurance, because gelling agents can slow down your digestion and absorption. Â And if you're slurping down...
Bicycling Magazine Reviews OptygenHP
FIRST ENDURANCE OPTYGEN HP, $75 May 2009 "With active ingredients rhodiola and beta-alanine, OptygenHP makes hard training and racing feel easier. Â Tibetan Sherpas used rhodiola, an herb, to improve their endurance and ability to use oxygen, and studies show it helps...
Triathlete Magazine reviews new Team FE nutrition site
Written by Jay Prasuhn Courtesy of Triathlete Magazine Which would you find more valuable? A triathlon team nutrition sponsor that gives you cool jerseys, some product and then just sends you on your way? How about a team and nutrition sponsor whose goal is getting...
Quick Tip: Use all 5 Electrolytes
The primary electrolytes are sodium, potassium, calcium, magnesium and chloride. Cells require a complex electrolyte balance between intracellular and extracellular milieu which maintains a precise osmotic gradient.  This osmotic gradient is regulated by all 5...
Videos
by Dr. Stephen Cheung, Ph.D. Courtesy of Pezcyclingnews.com The hard training we do on the bike is only the stress that we impose, and is only half of the training equation. To get the most out of that hard training, we need to recover and let our body adapt and come...
Ironman Nutrition research site
First Endurance, in cooperation with the Endurance Research Board, our Sponsored Pro Triathletes and our dedicated customer base is launching a new innovative approach to endurance nutrition. This site creates a cooperative knowledge base towards developing innovative...
EFS liquid shot & PreRace-a potent combination
Both PreRace and EFS Liquid Shot were designed with flexibility in mind. Â The PreRace's small 5g serving size allows you to add this powerful formula into ANY drink. Â This gives you the flexibility to use PreRace before or anytime during a race. Â Â Open the flask,...
How to Use the First Endurance Nutrition System
The First Endurance Nutrition products were designed to work as a complete system. Â This system is formulated to offer the hard training endurance athletes all the vitamins, minerals, antioxidants, electrolytes, amino acids, herbs, carbohydrates and proteins needed,...
Quick Tip- EFS Liquid shot delivers flexibility
Using the EFS liquid shot jug and flask offers  unmatched flexibility.  You can  make special flask with 100, 200, 300 or 400 calories by filling to the appropriate level then topping it off with water.  Following each training session, just refill your flask and...
Carbohydrates for Endurance-review of current research
Carbohydrates for Endurance Reviewed and Updated by ERB member Bob Seebohar, MS, RD, CSSD, CSCS, Sport Dietitian Intro: Energy for endurance exercise is fueled primarily by fats and carbohydrates, with carbohydrate utilization increasing as the intensity of the...
Quick Tip: EFS Bars-Gluten FREE
More and more athletes are testing the effects of a gluten free diet on their health and performance. Â EFS bars are formulated with high levels of electrolytes, a mix of easily digestible carbohydrates, amino acids and are Gluten FREE. Â These features make the EFS bar...
First Endurance Interviewed By Cycling Utah
Cycling Utah recently did an in-depth interview with First Endurance to discuss the company history, philosophy, challenges, successes and much, much more. Â Check it out here:Â View Article
Gluten Free. Is it a new fad diet?
By Shawn Dolan PhD, RD, CSSD What is gluten? Gluten is a storage protein in wheat, rye, barley, triticale (cross between wheat and rye), and possibly oats. Gluten consists of two proteins gliadin and glutenin. Gluten is formed when dough is made from the kneading...
Alberto Contador Interview
Tomorrow, Alberto Contador will arrive in Tenerife and begin to prepare for a new season with Team Astaná. Contador has has a smooth recovery from his deviated septum operation last Monday. The first few days of camp he will focus his activities in the gym and hopes...
Quick Tip: Iron in MultiV
Doctors and Trainers are finding more and more of their athletes' low energy levels potentially tied to low ferretin (low iron) status.  Multi-V is formulated with Ferrochel Iron ®, a highly bio-available source of iron which is non-toxic and does not affect the...
