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2019 First Endurance Ultra Running Team

2019 First Endurance Ultra Running Team

For 2019, First Endurance is sponsoring a 7-person strong ultrarunning team. All returning athletes, the squad has a wealth of experience, depth and success in the ultrarunning world. In his sixteenth year on the team, the winningest 100-mile runner on earth, Karl...
2019 Triathlon Team Announced

2019 Triathlon Team Announced

First Endurance is proud to announce a 14-member triathlon team for 2019. With 13 returning athletes and one new addition, we are committed to supporting our athletes and building long term relationships working together to help them reach their career goals. We...
Josiah Middaugh – Fat Bike World Champion

Josiah Middaugh – Fat Bike World Champion

Josiah Middaugh is an 8 time North American Snowshoe Champion, 10 time Go Pro Mountain Games Champion, 14 time XTERRA US National Champion, XTERRA World Champion and can now add Fat Bike World Champion to his lengthy list of accolades. Excelling in the mountains at...
How Research Drives Product Development

How Research Drives Product Development

Research is at the core of First Endurance product development. We are driven by a desire to ensure our products are proven to enhance endurance performance by an ongoing scouring of peer reviewed scientific clinical studies followed by a process that brings great...
Iron, Your Diet and Optimal Athletic Performance

Iron, Your Diet and Optimal Athletic Performance

According to the most recent CDC report on dietary and nutritional indicators in the U.S population, the most deficient micronutrients are vitamin B6, iron and vitamin D [1, 2]. Not only for the general population but also for endurance athletes, iron is one of the...