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Ashwagandha (Withania Somnifera) Research

Ashwagandha (Withania Somnifera) Research

Ashwagandha root extract is a perennial shrub cultivated in India and China.  It’s a medicinal ayurvedic herb used for thousands of years for its ability to release tension, improve breathing, reduce stress and aid in fertility. Its name comes from the Sanskrit...
How Research Drives Product Development

How Research Drives Product Development

Research is at the core of First Endurance product development. We are driven by a desire to ensure our products are proven to enhance endurance performance by an ongoing scouring of peer reviewed scientific clinical studies followed by a process that brings great...
Iron, Your Diet and Optimal Athletic Performance

Iron, Your Diet and Optimal Athletic Performance

According to the most recent CDC report on dietary and nutritional indicators in the U.S population, the most deficient micronutrients are vitamin B6, iron and vitamin D [1, 2]. Not only for the general population but also for endurance athletes, iron is one of the...
5 Days Of Screaming Deals – 50% Off

5 Days Of Screaming Deals – 50% Off

Here’s your chance to get 50% off select products.  To take advantage of this special offer, you just need to be signed up as a VIP/Rewards member before ordering and enter the coupon code.  Coupon code: THANKS18 11/22/18 – 11/26/18 Ultragen Chocolate...
How to Fuel for IRONMAN

How to Fuel for IRONMAN

IRONMAN is a long day for everyone, regardless of whether it takes under 9 hours or more than 16 hours to finish. Most athletes experience highs and lows throughout the day. In order to minimize the low points and maximize the high points, a significant amount of time...