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Fueling for Multiday Running Races

Fueling for Multiday Running Races

By Annie Weiss MS RD I woke up on September 29, 2018 with 80 miles left to complete my adventure. Three weeks prior, I set out to complete the entire Ice Age Trail, a National Scenic Trail that winds 1200 miles throughout Wisconsin. Working toward completion was my...
Ashwagandha (Withania Somnifera) Research

Ashwagandha (Withania Somnifera) Research

Ashwagandha root extract is a perennial shrub cultivated in India and China.  It’s a medicinal ayurvedic herb used for thousands of years for its ability to release tension, improve breathing, reduce stress and aid in fertility. Its name comes from the Sanskrit...
How Research Drives Product Development

How Research Drives Product Development

Research is at the core of First Endurance product development. We are driven by a desire to ensure our products are proven to enhance endurance performance by an ongoing scouring of peer reviewed scientific clinical studies followed by a process that brings great...
Iron, Your Diet and Optimal Athletic Performance

Iron, Your Diet and Optimal Athletic Performance

According to the most recent CDC report on dietary and nutritional indicators in the U.S population, the most deficient micronutrients are vitamin B6, iron and vitamin D [1, 2]. Not only for the general population but also for endurance athletes, iron is one of the...