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How Research Drives Product Development

How Research Drives Product Development

Research is at the core of First Endurance product development. We are driven by a desire to ensure our products are proven to enhance endurance performance by an ongoing scouring of peer reviewed scientific clinical studies followed by a process that brings great...
Iron, Your Diet and Optimal Athletic Performance

Iron, Your Diet and Optimal Athletic Performance

According to the most recent CDC report on dietary and nutritional indicators in the U.S population, the most deficient micronutrients are vitamin B6, iron and vitamin D [1, 2]. Not only for the general population but also for endurance athletes, iron is one of the...
5 Days Of Screaming Deals – 50% Off

5 Days Of Screaming Deals – 50% Off

Here’s your chance to get 50% off select products.  To take advantage of this special offer, you just need to be signed up as a VIP/Rewards member before ordering and enter the coupon code.  Coupon code: THANKS18 11/22/18 – 11/26/18 Ultragen Chocolate  ...
How to Fuel for IRONMAN

How to Fuel for IRONMAN

IRONMAN is a long day for everyone, regardless of whether it takes under 9 hours or more than 16 hours to finish. Most athletes experience highs and lows throughout the day. In order to minimize the low points and maximize the high points, a significant amount of time...
The Importance of Digestive Enzymes in Endurance Athletes

The Importance of Digestive Enzymes in Endurance Athletes

It is well established that optimal nutrition and digestion are paramount for improving athletic performance [1]. Optimal nutrition and digestion are even more important for the endurance athletes that experience frequent digestive stress due to prolonged training,...
PreRace: Why it’s Your Best Training Supplement

PreRace: Why it’s Your Best Training Supplement

  PreRace was designed to work by combining four physiological mechanisms of action into one system with the goal of improving performance.  It was theorized that the stimulating effects of caffeine would work better if you would also improve cardiac function and...