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Salt Lake City, UT April 20, 2017- First Endurance is pleased to announce they will continue sponsoring the Hincapie Racing Team in 2017. The riders will use OptygenHP, PreRace, EFS Liquid Shots, MULTIV-PRO, EFS-PRO and will continue to work closely with First Endurance on new product development.

“By partnering with 1st Endurance this year we guarantee that the team riders are receiving proper nutrition in the right amounts and at all the right times both on and off the bike.” said Thomas Craven, the Chief Sports Director. “We are very confident about the quality and the results we get from First Endurance.”

“We’re very pleased that the Hincapie Racing Team has chosen to partner with First Endurance again in 2017,” said Mike Fogarty, VP of Sales & Marketing at First Endurance. “This partnership will allow First Endurance to work with some of the best young riders in the US.”

About First Endurance:

First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. First Endurance is committed to using only the highest-quality ingredients and uses the latest scientifically validated technological advancements.