First Endurance Names 2017 Triathlon Team
First Endurance proudly announces its 2017 triathlon team consisting of an outstanding lineup of 17 professional triathletes.
With an accomplished roster of 14 returning athletes along with 3 new additions, the 2017 team is quite possibly the strongest team we have had yet. The squad is stacked and highlighted with numerous title holders: XTERRA World Champion, IRONMAN 70.3 World Championship(Bronze and Silver), North American IRONMAN 70.3 Champion, ITU Long Course World Champion, IRONMAN Champions, IRONMAN 70.3 Champions, North American IRONMAN Champions, U23 Canadian Triathlon Champion, US XTERRA Champion, and US 70.3 Champion amongst others.
Since our inception, we have proudly developed long lasting relationships with our sponsored athletes, helping them achieve their athletic goals. They rely on First Endurance for their nutrition; reciprocally we rely on them to help build our brand and help in our process to launch new products and continually improve upon our existing core products. Having dedicated countless hours to training for their sport, they understand the integral role nutrition has on performance and are independently extremely knowledgeable. For First Endurance, aligning with these 17 athletes is an important component of our research and product development as each of these athletes contribute to the process of testing and feedback in formulating the most effective nutrition products on the market.
Amongst our returning athletes is XTERRA World Champion Josiah Middaugh in his 14th year with First Endurance. Jordan Rapp, an ITU Long Distance World Champion and multiple IRONMAN winner is back on board for his 9th year. Three time IRONMAN 70.3 World Championship podium holder and two time North American Ironman 70.3 Champion, Heather Wurtele is back and ready to battle with the best in the world in her 8th year with First Endurance. Matt Hanson is the 2015 N.American Ironman Champion returning for his 4th year with First Endurance; he also serves an important role on the First Endurance Research Board.
One of the new members to the team this year, Chris Leiferman, won his first full and half distance titles last year at Ironman Mt.Tremblant and Ironman 70.3 in Austin. Reflecting on joining the team Leiferman said
“I am pumped to be part of the First Endurance team because I have the opportunity to represent the best endurance nutritional products on the market and be amongst an elite group of athletes racing around the world!”
To support the grueling hours of training Leiferman puts in, he utilizes the complete First Endurance nutrition system stating “My favorite product is OptygenHP. With all the stress we put on our bodies through training and life, the ingredients that make up OptygenHP keep our stress hormones in check, allowing us to perform at our maximum abilities!”
A former competitive ITU athlete, 25-year old Taylor Reid joins First Endurance in his 3rd year as a pro. With a strong background in running, Taylor was the 2013 U23 Canadian Triathlon Champion and has picked up a handful of wins at the 70.3 distance. In 2016 Taylor was selected to compete at the ITU Long Distance World Championships placing 12th, finished 15th at the N.American IRONMAN 70.3 Championships and 28th at the IRONMAN 703 World Championships. In 2017, Reid will continue to focus and race at the 70.3 distance with his eyes on the World Championships. Reid is also a spokesperson for Dyslexia and in his spare time loves to design and bake cakes!
The final addition to the team is 28 year-old Chris Baird. Chris came to triathlon with a strong background in running from his college days on the Division 1 NCAA University of Pennsylvania track and cross country team and also raced bikes as a junior. In 2016 Baird focused on the half IRONMAN distance earning podium results and also took home 4th place at his first professional IRONMAN distance in Lanzarote. For 2017, Baird plans to build on his IRONMAN training and racing with the end goal of punching his ticket to Kona this season. Chris also manages to works fulltime at a healthcare investment bank in addition to his IRONMAN training.
Accumulating over 50 podiums in the prior season, the team is ready to commence the 2017 season with the First Endurance nutrition system to keep them fully fueled and healthy for their demanding training and racing schedule.