Following a long off-season, newly sponsored First Endurance triathlete Taylor Reid kicked off his 2017 season with a decisive win at IRONMAN 70.3 Puerto Rico amongst a competitive field of well-known names in triathlon. Reid put together the 9th fastest swim, was 2 seconds shy of Paul Ambrose’s race best ride and 14 seconds off […]
Two months before the 2008 Olympic Trials, Sarah Haskins came to First Endurance because of a recommendation from her coach, US Olympic Sport Dietitian Bob Seebohar. Within a few weeks her training and racing went up another level. “I began using First Endurance products and was surprised to have immediate results,” explains Haskins. She later […]
First Endurance was started in 2002 by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition.