Jenn Jackson

XC Assassin


Some call me Jennifer Jackson, but most call me Jenn, others call me Jackson, still others call me JJ, and some just bark. I spent several years through university trying to be a really fast cross-country skier, but then discovered mountain biking was a much more fun way to suffer. I worked my way into the sport through bike shop jobs and currently race professionally for Liv Factory Racing on the World Cup circuit. On the daily, I’m taking care of my sourdough starter, sampling coffee beans I can barely afford, enjoying the outdoors, trying to remember to call my family more often, and always working on the dream.

"Success comes mostly from being stubborn and sensible."


XCO National Champion - 2017

2021 Elite, 2023 Elite

Pan American Games

Gold - 2023

Enduro National Champion


Favorite Strava Segment

Jenn's Top Picks


Goal(s) for 2024:

  • Represent Canada at the Olympics in Paris
  • World Cup Top 12 finishes
  • Stay healthy and uninjured
  • National Championships
  • Stay motivated throughout the season, be better at the end.

What’s your favorite quote and where did you first hear it?

The days I have my gratitude higher than my expectation, I have really good days.

Who is your favorite author and what is their best work?  

For fiction, Stiegg Larsson’s Girl with the Dragon Tattoo series is probably my favourite.

What’s the best training advice you’ve ever received and who gave it to you?

Success comes mostly from being stubborn and sensible.

How did you get started in your sport?

While working at a local bike shop while I was still primarily cross-country skiing my friends encouraged me to come out for shop rides and the local race series. I caught the bug then and there in 2016, then in 2017 started racing some provincial and national level events. I actually won the U23 National Championships that summer, very unexpected, and qualified for World Championships but wasn’t able to attend. I spent the next couple years working on my skills and bike-specific fitness so in 2019 I was ready to start racing the World Cup and have been competing there since.

If you had to be shipwrecked on a deserted island, but all your human needs—such as food and water—were taken care of, what two items would you want to have with you?

Pourover equipment for coffee and sunglasses.

If you could have one superpower, which would you choose and why?

Sleep on demand, so I’d never be tired, or lay awake overthinking things.

What’s your favorite website?


When you were little, what did you want to be when you grew up?

An astronaut, I think.

Have you ever been fired?  If so, what did you do?

No, fortunately not.

Describe your first bike.

A little blue Raleigh   

What's the craziest thing that’s ever happened to you?   

Hitchhiking between the World Cups in Albstadt, Germany to Nove Mesto, Czech Republic in 2019.

What's your favorite movie and why?  

Top Gun Maverick, because of recency bias. Or District 9 because it really shook me.

If you were starring in a movie, what would your theme song be?  

"Welcome to the DCC" by Nothing but Thieves.

Proudest sporting moment? Proudest life moment?  

For sporting, my first First World Championships in Mont Sainte Anne - in front of a home Canadian crowd - was incredible. Or winning my first Elite National Championship title at the end of a tough second half of the season. 

For life, my younger brother becoming a teacher

Guilty pleasure food item?  

I don’t feel guilty about food, snacks are snacks and are good.

Where is your “happy” place?  

Somewhere outside in nature, could be anywhere, but often on a bluff or clearing up high with a view.

What is your most memorable meal?  

Homemade el pastor tacos.

What is something that you learned from a parent or grandparent that has guided you in life?  

Fair is not always equal. I learned that from my parents, on how they raised me and my brother to understand that we might not always get the same things because we are also different people.

Who is your greatest mentor and what did they teach you?  

There’s way too many mentors, teammates and coaches who have passed on the right things at the right time to me. Top of mind, though, is probably Catharine Pendrel, providing maybe an indirect teaching/showing of how to be competitive and confident with your peers without being insecure.

Tell us about your pet(s).  

Does soughdough starter count? It doesn’t have a name, but it likes dark rye and has travelled internationally.

Who is your favorite band or artist and their best album and song?  

Treaty Oak Revival, Have a Nice Day album is on top right now.


What’s your favorite sound?  

Gentle rain in the forest.

What’s your favorite smell?  

Damp forest.  

Finish this sentence: “The world would be a better place if….”  

Everyone was a little more kind.   

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