FIRST ENDURANCE x ROB BRITTON | Suffering

FIRST ENDURANCE x ROB BRITTON | Suffering

In a year where he transitioned from road to gravel, Rob Britton reflects on how he willed himself into the pro ranks.
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December 15, 2022 — First Endurance
Tags: Athletes
FIRST ENDURANCE X KIEL REIJNEN | Coming Home to Gravel

FIRST ENDURANCE X KIEL REIJNEN | Coming Home to Gravel

Kiel Reijnen describes the transition from tarmac to gravel, including new lessons, new opportunities, and rediscovering why he originally fell in love with cycling. Sometimes, even pros can be newbies.
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November 04, 2022 — Kiel Reijnen
Tags: Athletes
FIRST ENDURANCE x MATT HANSON | How to Win the Mental Game

FIRST ENDURANCE x MATT HANSON | How to Win the Mental Game

6x IRONMAN champion on racing, nerves, and why he competes. 

Disciplined. Driven. Systematic. Controlled. Those are the qualities that characterize Matt Hanson's approach to everything form the build to race day, and they were most recently proven during the World Championships with his 15th overall (2nd fastest American) finish in Kona last weekend.

This summer, he broke down another aspect of endurance training and racing: the emotional. In our latest athlete video, Matt explains how he deals with "the dark place" of self-defeating mind games that can creep up on you over the course of 140.6 miles.


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October 11, 2022 — Matt Hanson
FIRST ENDURANCE x PHIL GAIMON | Why I KOM

FIRST ENDURANCE x PHIL GAIMON | Why I KOM

From Mt. Lemmon repeats to Mauna Kea to Kilimanjaro and Fuji, chasing KOMs is a slippery slope. In our latest video interview, we follow the cookie crumbs of Phil Gaimon's journey from elite professional climber to aspiring worldwide adventurer - how he got started, where he's been, and where he'd like to go next.
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August 09, 2022 — First Endurance
Tags: Athletes
First Endurance x Burke Swindlehurst | Riding Outside of the Box

First Endurance x Burke Swindlehurst | Riding Outside of the Box

Few individual cyclists have done as much to nurture the burgeoning North American gravel scene as Crusher in the Tushar founder Burke Swindlehurst. We caught up with him in Onion Creek, just outside of Moab, UT, to ask him about his transition from road to gravel and the appeal of riding outside of the box.
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July 28, 2022 — Burke Swindlehurst
Tags: Athletes
First Endurance x Tina Pic | Why I Ride

First Endurance x Tina Pic | Why I Ride

Why ride? Few cyclists have answered that question as often - or as effectively - as Tina Pic. Usually she lets her legs do the talking; this time, she joined us in Salt Lake City's Big Cottonwood Canyon and told us herself.
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March 10, 2022 — First Endurance
Tags: Athletes
First Endurance x Phil Gaimon | Why I Ride

First Endurance x Phil Gaimon | Why I Ride

We had a chance to chat with the inimitable Phil Gaimon while he was passing through Park City, UT. Though we spent hours talking and riding with him, we started our conversation by simply asking him why he rides. Here’s his response.
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January 21, 2022 — First Endurance
Tags: Athletes