BLACK FRIDAY SALE - Use code BF25 to save 25% on all orders
Free Shipping at $49 - Holiday orders ship within two to three business days
100% Satisfaction Guarantee - Shop Risk-Free | No Questions Asked Refund Policy
We collaborate with our team and doctors to evaluate new product concepts and develop innovative technology that gives endurance athletes the cutting-edge racing fuel they need to do something special.
Professional Cyclocross Racer
"Even if at first you blow up, keep with it and you will make it a little longer each time."
Professional off-road cyclist
"I value a good adventure over almost anything!"
Privateer
“When I started racing a bike in the summer of 7th grade, I was terrible.”
Professional Trail and Ultrarunner
"Whatever fits your foot and makes you feel cool or fast is the best shoe!"
Biker
"The thrill is not just in winning, but in the courage to join the race.”
Professional Triathlete
"Train insane or remain the same”
U23 Cross Country World Cup Racer (XCO)
"Consistently good instead of occasionally great”
Ultrarunner, Trail/Mountain Runner
"The world would be a better place if everyone saw the good in others and leaned into love and vulnerability."
Antique
"Keep on grinnin'."
Off-Road Cyclist
“fall in love with the process of training and better yourself everyday.”
Off-Road Cyclist & Ski Mountaineering Athlete
“A happy athlete is a fast athlete."
Privateer | President of Opicure
“My goal is to spread awareness onutilizing the bicycle as a tool for recovery."
“There’s no magic substitute for the work. You just have to do it."
"Embracing the NEW is exciting and a bit daunting but I am here for it."
“Pillsbury Cinnamon Rolls are my guilty pleasure. I can eat the entire sleeve.”
Pro MTB & Gravel Racer
"Chocolate chip pancakes with whipped cream has been my secret weapon."
"People won't remember what you said or did, they will remember how you made them feel."
XC Assassin
"Success comes mostly from being stubborn and sensible."
Speedskater
"I've spent countless hours burying my body day in and day out to try to be the best in the world."
Multi-Sport Athlete
“Perseverance and grit are forced through adversity.”
Privateer Off-Road Cyclist
“Resiliency has allowed me to believe in myself"
Ultramarathoner
“100 miles is not that far."
Pro Gravel Cyclist
"My first proper road bike was a steel Torelli, bright red paint with yellow bar tape."
AG2R Citroën Pro Team
"Changes in nutrition & fueling have led to the greatest gains in performance."
Ultra Endurance Privateer
"There’s nothing quite like adventuring in the high alpine to remind you how small you are."
Un-Professional Cyclist
"My favorite book is 'Walden' by Henry David Thoreau."
Road & Track Cyclist
"My happy place is the moment before a race when I put my headphones in and it goes from chaos to total silence.”
Mountain/Trail Ultramarathon Athlete
"I just wanted to be a happy person surrounded by good and kind people."
Off Road Cyclist
"My favorite cycling sound is accelerating out of a corner in cyclocross and the sounds the gears make on a carbon wheel as the chain drops down the cassette under power.”
"The best way to get faster is to enjoy the process and stay consistent.”
Professional Biathlete
"If you lose weight you’ll ski faster” is the worst advice I've ever gotten.”
"‘Let My People Go Surfing’ by Yvon Chouinard changed the path of my life.”
Privateer Off-Road Racer
"Gravel races like Crusher in the Tushar, and mountain bike races like the True Grit epic have been the most fun days I have racing my bike"
“When I’m not riding, you’ll find me under the hood of my old truck."
