Rob Britton

Privateer

Biography

I grew up in the prairies of Canada in Regina Saskatchewan. When I started racing a bike in the summer of 7th grade, I was terrible. I got less bad over the course of the next decade when I eventually moved out to Victoria, British Columbia, which I now call home. Over the ensuing 15 years I progressed from an average racer at a provincial level to one of the best stage racers in North America between 2015-18. I retired from professional road racing in the fall of 2021 and began life as a “privateer” at the beginning of 2022. I love racing, gravel, mountain bikes, and even some of these ultra endurance events. I still ride a road bike for fun, but I don’t ever see myself pinning a number on again. Always looking for the next adventure!

"“I've raced professionally for the last 10 years and during that entire time I have always used First Endurance products, some years I was fortunate enough to have them as a team sponsor, others I would just straight up buy the products because they're absolutely the best.”"

Palmarès

Tour of Utah

1st Overall: 2017

Tour of Gila

1st Overall: 2015 & 2018

Unbound XL

1st: 2025

Rob's Top Picks

OptygenHP

“With OptygenHP, my capacity to handle a massive training load and then absorb and improve is noticeable.”

4.9 / 5.0 (108 reviews)
$79.95 USD
Learn More
PreRace 3.0

“This is what going fast tastes like.”

4.8 / 5.0 (17 reviews)
$39.95 USD
Learn More
HALO

“I'd been dealing with a nagging knee injury for a few months and after 1 bottle of HALO, I was back to 25-hour weeks on the bike with no issue.”

4.9 / 5.0 (53 reviews)
$59.95 USD
Learn More

Favorite Strava Segment

Q&A

What are your goals for 2023?
Continue to race in more new places, refine fitness for some ultra distance events and ultimately keep pushing to return to my best.

What benefits have you experienced with First Endurance?
Since taking OptygenHP, my capacity to handle a massive training load and then absorb and improve is noticeable. Those improvements are felt on race day as well whe you have to push your self past your limits over and over. No other product has such a broad range of performance improvements.

What’s your favorite quote and where did you first hear it?
You miss 100% of the shots you don’t take. When I was a kid.

What’s the best training advise you’ve ever received and who gave it to you?
"Stick to the process." - My coach, Chris Baldwin.

How did you get started in the cycling?
Just like any Canadian- it was a natural progression after a floor hockey game.

What’s been the highlight of your race career?
Winning the GC at the Tour of Utah.

What’s the worst advice you’ve ever gotten?
"Eatin's cheatin."

If you had to be shipwrecked on a deserted island, but all your human needs—such as food and water—were taken care of, what two items would you want to have with you.
My dog and a leatherman.

If you could have one superpower, which would
you choose and why?
Well, being able to fly would cut down on oversized baggage fees….

When you were little, what do you want to be when you grew up?
A cop.

Describe your first bike.
A Raleigh mountain bike. Probably 6 speeds. It was sweet. Then it got stolen.

What's the craziest thing that’s ever happened to you?
Convincing my wife to marry me still ranks pretty high up there.

Join The Conversation

Did you find this post interesting and valuable or was it a waste of your time? Do you have a topic you’d like us to cover or a question you’d like answered? If so, leave a comment below and we'll get back to you right away.

    1 out of ...