About Us

ORIGINS

First Endurance was born in 2002 because we recognized, firsthand, that the nutrition available to athletes fell short. This realization inspired us to engineer groundbreaking formulas purposefully designed to help you do something special.

Your Passion is Our Passion

Like you, we've spent countless hours driving to races and have stayed in more grungy hotels than we care to remember. Along the way, we’ve raced in bone-chilling temperatures, with conditions transitioning from rain to hail, snow, and back to rain again.

Sharing these challenges with fellow athletes creates a special bond that transcends the mere pursuit of victory. It’s not just about the finish line; it's about the shared experiences, the shared losses, and the shared victories. It's a camaraderie born out of resilience.

ENGINEERED FOR PERFORMANCE

Individually, each First Endurance product is exceptional, but when combined, they form an integrated fueling system that goes beyond the sum of its parts, working cohesively to help you train and race like never before.

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100% PERFORMANCE

GUARANTEE

If you’re not satisfied, we don’t expect you to pay. Return it within 30 days for a refund or credit. It’s that simple.

TOGETHER WE WIN

We understand the work ethic, sacrifice and unwavering dedication that go into every win - those elusive situations when the stars align, and everything works out just right.

This relentless pursuit of greatness fuels our commitment to helping you redefine previous limits.

Best Sellers

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Ultragen Recovery Drink

$54.95 USD

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HALO

$54.95 USD

DON'T LET ANYTHING SLOW YOU DOWN

Gone are the days of uncertainty and confusion. Our integrated fueling system guarantees every aspect of your nutritional needs is addressed while eliminating any guesswork, confusion, or potential complications.

PC: Justin Luau

Purity & Transparency

We maintain the highest standards of quality control, rigorously testing our products to guarantee their purity and effectiveness. Our commitment to transparency means you always know precisely what you're putting into your body.

UNCOMPROMISING QUALITY

At First Endurance we leave no room for compromise when it comes to quality. Our commitment to sourcing the purest, most effective ingredients ensures that every product is crafted with precision and care. We're dedicated to elevating your athletic potential to new heights.