The “Greater than” MVM

The “Greater than” MVM

Generally, multiple vitamin-mineral dietary supplements (MVMs) are regarded as insurance to make sure your micronutrient gaps are filled, preventing performance decrements from lack of essential micronutrients. But we weren’t satisfied with that limited scope of benefit, with a multi that just keeps you replete, so we asked ourselves: Can we tease performance benefits out of MVMs?
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December 06, 2022 — Luke Bucci
Tags: MultiV
Mud & Milestones in Molveno

Mud & Milestones in Molveno

By Josiah Middaugh

After 25 years, the XTERRA World Championship was moved from Maui, Hawaii to Molveno, Italy. XTERRA has been gaining steam in Europe for the past decade and especially elite racing has really taken off in the past few years. The change was bittersweet, but I am excited for the sport and I was really looking forward to a mountain world championship in the Dolomites.  Without racing in Europe for several years it was hard to gauge how I would slot into the deeper, more competitive Eurocentric field.  


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November 23, 2022 — First Endurance
Tags: Athletes
Transitioning from the WorldTour to the North American Backroads

Transitioning from the WorldTour to the North American Backroads

By Kiel Reijnen

Place one of the individuals on your team as far up the results sheet as possible. That’s the goal in professional road racing. It’s simple, clean and easy to measure (of course doing so is complicated, full of variables, some controllable, others less so). That was my default mindset as I transitioned from road racer to gravel privateer. It wasn’t until some “bad luck” struck during Unbound last year that I realized how flawed dragging that approach around with me really was. 


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November 16, 2022 — Kiel Reijnen
Tags: Athletes
The System that Never Sleeps

The System that Never Sleeps

Keeping your immune system fully stuffed with all the helper nutrients (MVMs) and with a few other dietary substances they like is essential for keeping your immune system at its peak, which is critical for keeping you at peak performance. A tremendous amount of research has been conducted on the role of MVMs and their nutrients to understand how they affect your immune system. After sifting through that universe of studies, we came to certain unalterable conclusions.


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November 16, 2022 — Luke Bucci
Tags: MultiV
Introducing the All-New MultiV

Introducing the All-New MultiV

MultiV – our “basic” MVM (Multiple Vitamin-Mineral with additional nutrients) – has been updated, rebalanced, and made over to be even more powerful than before, with significant changes based on the latest nutrition science and experiential feedback. Read on to see why the new MultiV is Bigger, Better, and Badder, giving you a superior foundation for health and exercise performance.


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November 09, 2022 — Luke Bucci
Tags: MultiV
IRONMAN World Championships Race Report

IRONMAN World Championships Race Report

By Matt Hanson, EdD

Obviously, the Ironman World Championships is the one event each year where I want to be at my best. To me, this continues to remain the most important day of the year, and the entire season is geared around trying to set up the best performance possible on this day.

The course itself makes preparation and approach tricky, because the conditions of the Ironman World Championships are almost always going to be brutal. You have to be prepped for heat, humidity, high winds, and choppy water.


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October 27, 2022 — Matt Hanson
Tags: Athletes
When to Cram Carbs In an Ultra-Endurance Event

When to Cram Carbs In an Ultra-Endurance Event

One of the most frequent questions we get is how much carbs do I need to take (or, often, how much can I take) during my long-duration events, races, or training? This blog is a follow-up to the previous blog about increasing carbs/hour during endurance exercise, where Dr. Bucci answered that question. One thing he didn’t cover in that last blog is that, with higher carb intake, timing is everything, so in this blog, Dr. Bucci addresses when to go big on carbs.


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September 29, 2022 — Luke Bucci
Larry Warbasse x First Endurance

Larry Warbasse x First Endurance

We’re pleased to announce a partnership between First Endurance and AG2R Citroën’s Larry Warbasse, the American stalwart whose 2022 campaign is perhaps most memorable for a series of uncharacteristic calamities.
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September 13, 2022 — Rob Ware
Tags: Athletes
How Many Carbs Should Endurance Athletes Really Consume Per Hour?

How Many Carbs Should Endurance Athletes Really Consume Per Hour?

One of the most frequent questions we get is: How many carbs do I need to take during my long-duration events, races or training lasting more than three hours? The prevailing wisdom has long been set at 30-60 grams per hour (120-240 calories/hour), and usage directions for EFS & EFS-PRO are based on this time-tested range. But emerging research suggests athletes can ingest more and more carbs per hour: 90-140 grams or 360-560 Calories. That’s 1.5 to 19 times MORE carbs than the endurance experts have agreed upon for years!


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August 25, 2022 — Luke Bucci
Mythbusting Caffeine Habituation

Mythbusting Caffeine Habituation

The idea that habituation reduces caffeine’s effect on exercise performance is a myth that has been perpetrated by years of investigator reporting bias, unsupported anecdotal comments, and ambivalent study designs in many peer-reviewed articles over the years.

The real story is that no matter how much caffeine you normally ingest daily, taking it before and during exercise will still produce tangible performance benefits – or, in scientific terms, it’ll still be ergogenic. You will still run faster, farther, longer, burn more fat, spare more glycogen, and perform better physically if you ingest caffeine before exercise. Your physiology and biochemistry still respond favorably to caffeine and always have. So keep it up!


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August 02, 2022 — Luke Bucci
Caffeine and Endurance Performance

Caffeine and Endurance Performance

By Matt Hanson, EdD

The use of caffeine has become common practice among endurance athletes. It’s well accepted that caffeine can not only improve performance, but it can also reduce the perceived exertion during an endurance event as well as possibly masking some of the pain involved with strenuous exercise. However, one thing that does not seem to be fully clear among endurance athletes is the dosage of caffeine which is necessary to give us the desired outcome.


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July 26, 2022 — Rob Ware
Caffeine as a Nootropic

Caffeine as a Nootropic

Is caffeine a nootropic? 

Short answer: YES! Calling caffeine a nootropic is a no-brainer; it’s the poster child, most prolific, and – arguably – best nootropic.


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July 19, 2022 — Luke Bucci