Mythbusting Caffeine Habituation

Mythbusting Caffeine Habituation

The idea that habituation reduces caffeine’s effect on exercise performance is a myth that has been perpetrated by years of investigator reporting bias, unsupported anecdotal comments, and ambivalent study designs in many peer-reviewed articles over the years.

The real story is that no matter how much caffeine you normally ingest daily, taking it before and during exercise will still produce tangible performance benefits – or, in scientific terms, it’ll still be ergogenic. You will still run faster, farther, longer, burn more fat, spare more glycogen, and perform better physically if you ingest caffeine before exercise. Your physiology and biochemistry still respond favorably to caffeine and always have. So keep it up!


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August 02, 2022 — Luke Bucci
Caffeine and Endurance Performance

Caffeine and Endurance Performance

By Matt Hanson, EdD

The use of caffeine has become common practice among endurance athletes. It’s well accepted that caffeine can not only improve performance, but it can also reduce the perceived exertion during an endurance event as well as possibly masking some of the pain involved with strenuous exercise. However, one thing that does not seem to be fully clear among endurance athletes is the dosage of caffeine which is necessary to give us the desired outcome.


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July 26, 2022 — Rob Ware
Caffeine as a Nootropic

Caffeine as a Nootropic

Is caffeine a nootropic? 

Short answer: YES! Calling caffeine a nootropic is a no-brainer; it’s the poster child, most prolific, and – arguably – best nootropic.


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July 19, 2022 — Luke Bucci
PreRace 2.0 – Nitrosigine® Circulation Booster

PreRace 2.0 – Nitrosigine® Circulation Booster

Nitric Oxide (NO) manipulation is supported in the scientific literature as a means of increasing exercise performance through vasodilation, and there are several ingredient choices for enhancing NO in exercising humans – though not all sources are created equal.
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June 28, 2022 — Luke Bucci
Tags: PreRace
The Post-Race Performance of PreRace

The Post-Race Performance of PreRace

Since its release, we’ve been touting the performance benefits of PreRace, but we don’t want to neglect the benefits it brings after you’re off the bike, the neoprene is drying, or the shoes and singlet are in a heap by the door. Specifically, when used as directed (before or during exercise), PreRace helps between sessions by decreasing exercise-induced soreness and inflammation, improving mental well-being, and reducing the systemwide impact of stress and catabolic effects.
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June 23, 2022 — Rob Ware
Tags: PreRace
Start Your Engines

Start Your Engines

For years, First Endurance had PreRace in capsule and powder form. The formula was well-loved, but advancements in sports nutrition research opened new vistas for using a streamlined new formula with each ingredient clinically studied for performance benefits.

The new PreRace provides multiple, complementary benefits for long-duration, intense endurance exercise and recovery, pushing every crucial button for mental and physical performance. As always, we’re not just guessing or puffing a product up with marketing hyperbole – the formula is built on a comprehensive review of scientific literature, clinical research, and our know-how from real-life field testing.


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June 16, 2022 — Luke Bucci