PERFORMANCE STARTS HERE

Say Hello To Vanilla

Sustained Energy

"The new Vanilla Liquid Shot is the perfect mild and sweet flavor to keep me fueled for hours"
—  Hannah Otto

No Stomach Drama

"Liquid Shot Vanilla goes down easy and never upsets my gut."
— Dave M.

Perfect Flavor

"The light vanilla flavor doesn’t get old, even after multiple servings."
— Mark D.

“The Ferrari of sports-supplement companies.”

“First Endurance produces supplements that deliver on their promise, thanks to clinically proven dosages of endurance boosting ingredients.”

“I'm surprised how good I feel everyday.”

YOU DESERVE THE VERY BEST

INNOVATIVE RACING NUTRIENTS

We spare no expense investing in the latest research-driven innovation and technology, redefining the limits of endurance nutrition to help you redefine your limits of endurance.

A SMARTER WAY TO FUEL

Engineered For Your Most Demanding Days

5 / 5

Substantial Carbs Per Hour

“EFS-PRO hits the mark when it comes to easiness on the gut.”
— Heidi Franz (Professional Cyclist)

Game Changer

"The new EFS-PRO formula is a game changer!"
— Adam Merry (Professional Trail Runner)

PRO TEAM

Our athletes help us develop and test products, pushing the boundaries to improve performance and increase endurance.