PREMIUM ENDURANCE FUEL


We understand the sacrifice, dedication, and preparation that go into every event. Our passion is using research-driven innovation and technology to help serious endurance athletes reach new levels of performance.

Once you try it, you’ll never settle for anything less.

PERFORMANCE GUARANTEE

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Introducing HALO

So effective we patented it

REWARDS

SEE WHAT YOU’VE BEEN MISSING

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Team Water Bottle ($12 value)
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– Earn 10% back with reward points
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PUSH YOUR LIMITS
LIKE NEVER BEFORE


We’re dedicated to helping you break through previous barriers to find out what’s really possible.

“Proving there was a market for high-end nutritional supplements for distance freaks, First Endurance has found success in becoming the Ferrari of sports-supplement companies.”

“First Endurance produces supplements that deliver on their promise, thanks to clinically proven dosages of endurance boosting ingredients.”

“First Endurance has chosen to bypass the mainstream and focus on the pointy end of the market – investing in top grade ingredients, production, and the right people to create a better grade of nutrition specifically for endurance athletes.”

NO CONFUSION
JUST RESULTS


In the past, you had to mix and match your endurance nutrition. You’d get gels from one company, hydration mix from another, and your recovery mix from yet another. That created all kinds of problems.

We recognized this problem and engineered the First Endurance system to work together, as a comprehensive system. No unnecessary issues, no overlap, and no more confusion.

NEW
ARRIVALS

THE BEST FORMULA WE’VE EVER DEVELOPED

OPTYGENHP

ALL-IN-ONE CONVENIENT MEAL REPLACEMENT

EVO1

We proudly sponsor 

FUEL YOUR PASSION


 

We provide the ultimate endurance sports nutrition supplements by integrating the latest clinical research with input from the best cyclists, runners and triathletes in the world.

CYCLING

“With First Endurance, I can train & race really hard and get up and do it again the next day.”

-Tina Pic
6x US Criterium champion

TRIATHLON

“I’m able to train and race better with First Endurance.”

-Matt Hanson
America’s Fastest IRONMAN

RUNNING

“I can rebound fast enough to make every run a strong one.”

-Karl Meltzer
Winningest Ultra runner in history (38 Victories)