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WOULD YOU PUT REGULAR IN A FERRARI?

See for yourself how the award-winning First Endurance line can help you reach your true potential.

PREMIUM ENDURANCE NUTRITION

Money Back Guarantee

“Proving there was a market for high-end nutritional supplements for distance freaks, First Endurance has found success in becoming the Ferrari of sports-supplement companies.”

“First Endurance produces supplements that deliver on their promise, thanks to clinically proven dosages of endurance boosting ingredients.”

“I have to really give high marks to First Endurance. The research into their products is really extensive and based first on science rather than marketing.”

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NEW
ARRIVALS

THE BEST FORMULA WE’VE EVER DEVELOPED

OPTYGENHP

ALL-IN-ONE CONVENIENT MEAL REPLACEMENT

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OUTLET

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PUSH YOUR LIMITS LIKE NEVER BEFORE


At First Endurance, we’re constantly looking for innovative ways to help athletes maximize their performance.

Our PRO products were developed to meet the unparalleled requirements of serious athletes so they can push the limits of endurance in ultra long races, intense heat and other extreme conditions without compromise.

“The electrolyte content of EFS-PRO is industry-leading, with an emphasis on replenishing nearly all of the sodium lost through sweat.”
“THE ELECTROLYTE KING…adds up to 10 times what some other leading mixes provide.”

FUEL YOUR PASSION


We provide the ultimate endurance sports nutrition supplements by integrating the latest clinical
research with input from the best cyclists, runners and triathletes in the world.

CYCLING

Fabian Cancellara

Fabian Cancellara

3X Winner Paris-Roubaix

“OptygenHP gives me better performance. It’s part of my daily routine.”

TRIATHLON

Matt Hanson

Matt Hanson

America's Fastest IRONMAN

“I perform better in training and racing because of the science and quality that the First Endurance system is built on.”

RUNNING

Karl Meltzer

Karl Meltzer

Winningest Ultra runner in history

“I am now able to rebound fast enough to make every run a strong one.”

We proudly sponsor some of the top cycliststriathletes and runners in the world.

We started First Endurance because

Serious Endurance athletes need SUPERIOR NUTRITION


WE LOVE TO RACE!

We’re two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition.

Like you, we had struggled with bonking, cramping and having to ‘make deals with yourself’ just to get across the finish line.