Mud & Milestones in Molveno

Mud & Milestones in Molveno

By Josiah Middaugh

After 25 years, the XTERRA World Championship was moved from Maui, Hawaii to Molveno, Italy. XTERRA has been gaining steam in Europe for the past decade and especially elite racing has really taken off in the past few years. The change was bittersweet, but I am excited for the sport and I was really looking forward to a mountain world championship in the Dolomites.  Without racing in Europe for several years it was hard to gauge how I would slot into the deeper, more competitive Eurocentric field.  


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November 23, 2022 — First Endurance
Tags: Athletes
Transitioning from the WorldTour to the North American Backroads

Transitioning from the WorldTour to the North American Backroads

By Kiel Reijnen

Place one of the individuals on your team as far up the results sheet as possible. That’s the goal in professional road racing. It’s simple, clean and easy to measure (of course doing so is complicated, full of variables, some controllable, others less so). That was my default mindset as I transitioned from road racer to gravel privateer. It wasn’t until some “bad luck” struck during Unbound last year that I realized how flawed dragging that approach around with me really was. 


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November 16, 2022 — Kiel Reijnen
Tags: Athletes
IRONMAN World Championships Race Report

IRONMAN World Championships Race Report

By Matt Hanson, EdD

Obviously, the Ironman World Championships is the one event each year where I want to be at my best. To me, this continues to remain the most important day of the year, and the entire season is geared around trying to set up the best performance possible on this day.

The course itself makes preparation and approach tricky, because the conditions of the Ironman World Championships are almost always going to be brutal. You have to be prepped for heat, humidity, high winds, and choppy water.


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October 27, 2022 — Matt Hanson
Tags: Athletes
Larry Warbasse x First Endurance

Larry Warbasse x First Endurance

We’re pleased to announce a partnership between First Endurance and AG2R Citroën’s Larry Warbasse, the American stalwart whose 2022 campaign is perhaps most memorable for a series of uncharacteristic calamities.
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September 13, 2022 — Rob Ware
Tags: Athletes
Caffeine and Endurance Performance

Caffeine and Endurance Performance

By Matt Hanson, EdD

The use of caffeine has become common practice among endurance athletes. It’s well accepted that caffeine can not only improve performance, but it can also reduce the perceived exertion during an endurance event as well as possibly masking some of the pain involved with strenuous exercise. However, one thing that does not seem to be fully clear among endurance athletes is the dosage of caffeine which is necessary to give us the desired outcome.


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July 26, 2022 — Rob Ware
Top Five Mistakes of Beginner Triathletes

Top Five Mistakes of Beginner Triathletes

By Josiah Middaugh

Every triathlete was a beginner at some point, picking up one, two, or possibly three completely new sports. With huge variations in the training history, skill, and fitness levels of new triathletes, it makes finding sound training advice even more difficult.

To help any aspiring triathletes and provide a refresher to vets looking to refine their game (these comments don’t only apply to beginners), I’ve written down some of the most common mistakes I see triathletes make – or that I’ve made myself!


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July 14, 2022 — Rob Ware
Diet & Fueling in Taper Time

Diet & Fueling in Taper Time

By Matt Hanson, EdD

The Ironman World Championships are finally going to happen and I couldn’t be more excited. I have had a fantastic build, am healthy, and eager to toe the line – It is officially taper time.

I’ve been asked quite a few times recently by the athletes I coach about how they should change their diet when they are leading into a high priority race, so I thought I’d throw a few of my thoughts on the matter together since I’m sure others have similar questions.


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April 28, 2022 — Rob Ware
Tommy Rivs x First Endurance

Tommy Rivs x First Endurance

Words like “inspiring,” “perseverance,” “overcoming,” and the like get thrown around a lot in endurance athletics, but – for some athletes – they aren’t just stoke-bro hyperbole. Tommy “Rivs” Puzey is one of those athletes, and we’re unironically and very sincerely stoked to announce a partnership with him.


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April 07, 2022 — Rob Ware
Tags: Athletes
First Endurance x Best Buddies

First Endurance x Best Buddies

We’re pleased to announce that First Endurance is providing nutrition and supplement support for Best Buddies Racing. Given our longstanding relationship with many of the team’s riders – including Daniel Estevez and Rubén Companioni – the move makes professional sense. It also doesn’t hurt that Best Buddies International, the team’s title sponsor, is a great organization to support.


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February 03, 2022 — Rob Ware
Tags: Athletes
How Your Biggest Gains Can Be Found In The Off Season

How Your Biggest Gains Can Be Found In The Off Season

By Matt Hanson, EdD

As a coach, I’ve noticed a trend that goes on repeat year after year. Athletes tend to reach out 4-5 months prior to their first big race of the season and continue working with the coach through the fall when their final race is complete, but then they disconnect for the winter months. While I certainly understand the need to check out from the daily grind for a period of time at the end of the season, I really think this is a difficult approach to take if you are looking for the best possible performance.


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December 10, 2021 — Rob Ware
Drinking in the “Off” Season

Drinking in the “Off” Season

By Burke Swindlehurst

If you’re looking for some insightful tips to keep the pounds off during the Holidays, I’m going to stop you right here, because this isn’t going to be that sort of article. I’m not a nutrition expert, and I’ve never played one on TV. If anything, I’ve always just been more of an amateur philosopher, so if that’s your jam, then read-on…


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November 11, 2021 — Rob Ware
Tags: Athletes
The Do’s, Don’ts, and Donuts of Fueling for Gravel Riding and Racing

The Do’s, Don’ts, and Donuts of Fueling for Gravel Riding and Racing

By Burke Swindlehurst

So, you’ve been hearing a lot about this “gravel” thing lately, amiright? Color yourself intrigued. Indeed, gravel is on the tip of seemingly everyone’s tongue, and by now you’ve heard enough to know that there’s a lot to consider when looking to tackle this emerging genre of events.

There’s the bike, the tires, the tire pressure, the gearing, the tactics, the fashion—wait, what? Uh, yeah, we’ll not go there.

But there’s also another aspect to gravel that truly can make or break your day regardless of how dialed your rig is or how on-point your fanny pack game.

Fuel.


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September 23, 2021 — Rob Ware