Adam and the Endurance Factory

Adam and the Endurance Factory

By Adam Merry

Adam lays out the general training and nutrition plan that have led him to a season of notable results and a qualifying spot at his A race, Western States.

May 18, 2023
Caffeine and Endurance Performance

Caffeine and Endurance Performance

By Matt Hanson, EdD

Matt Hanson explains caffeines benefits, its potential pitfalls, and how Kona Mocha Liquid Shot is engineered to maximize the former while minimizing the latter.

April 27, 2023
Zwift Tips from Shayna Powless

Zwift Tips from Shayna Powless

By Shayna Powless with Rob Ware

Shayna shares her high-level tips for those looking to begin their own Zwift journey or up their virtual game, along with some elaborative commentary about our experiences with the platform.

February 14, 2023
The Road Less Paved

The Road Less Paved

By Rob Britton

Rob talks about transitioning from the tarmac of Europe to the gravel of North America.

January 19, 2023
Mud & Milestones in Molveno

Mud & Milestones in Molveno

By Josiah Middaugh

After 25 years, the XTERRA World Championship was moved from Maui, Hawaii to Molveno, Italy. XTERRA has been gaining steam in Europe for the past decade and especially elite racing has really taken off in the past few years. The change was bittersweet, but I am excited for the sport and I was really looking forward to a mountain world championship in the Dolomites.  Without racing in Europe for several years it was hard to gauge how I would slot into the deeper, more competitive Eurocentric field.  

November 23, 2022
Transitioning from the WorldTour to the North American Backroads

Transitioning from the WorldTour to the North American Backroads

By Kiel Reijnen

Place one of the individuals on your team as far up the results sheet as possible. That’s the goal in professional road racing. It’s simple, clean and easy to measure (of course doing so is complicated, full of variables, some controllable, others less so). That was my default mindset as I transitioned from road racer to gravel privateer. It wasn’t until some “bad luck” struck during Unbound last year that I realized how flawed dragging that approach around with me really was. 

November 16, 2022
IRONMAN World Championships Race Report

IRONMAN World Championships Race Report

By Matt Hanson, EdD

Obviously, the Ironman World Championships is the one event each year where I want to be at my best. To me, this continues to remain the most important day of the year, and the entire season is geared around trying to set up the best performance possible on this day.

The course itself makes preparation and approach tricky, because the conditions of the Ironman World Championships are almost always going to be brutal. You have to be prepped for heat, humidity, high winds, and choppy water.

October 27, 2022
Larry Warbasse x First Endurance

Larry Warbasse x First Endurance

We’re pleased to announce a partnership between First Endurance and AG2R Citroën’s Larry Warbasse, the American stalwart whose 2022 campaign is perhaps most memorable for a series of uncharacteristic calamities.
September 13, 2022
Top Five Mistakes of Beginner Triathletes

Top Five Mistakes of Beginner Triathletes

By Josiah Middaugh

Every triathlete was a beginner at some point, picking up one, two, or possibly three completely new sports. With huge variations in the training history, skill, and fitness levels of new triathletes, it makes finding sound training advice even more difficult.

To help any aspiring triathletes and provide a refresher to vets looking to refine their game (these comments don’t only apply to beginners), I’ve written down some of the most common mistakes I see triathletes make – or that I’ve made myself!

July 14, 2022
Diet & Fueling in Taper Time

Diet & Fueling in Taper Time

By Matt Hanson, EdD

The Ironman World Championships are finally going to happen and I couldn’t be more excited. I have had a fantastic build, am healthy, and eager to toe the line – It is officially taper time.

I’ve been asked quite a few times recently by the athletes I coach about how they should change their diet when they are leading into a high priority race, so I thought I’d throw a few of my thoughts on the matter together since I’m sure others have similar questions.

April 28, 2022
Tommy Rivs x First Endurance

Tommy Rivs x First Endurance

Words like “inspiring,” “perseverance,” “overcoming,” and the like get thrown around a lot in endurance athletics, but – for some athletes – they aren’t just stoke-bro hyperbole. Tommy “Rivs” Puzey is one of those athletes, and we’re unironically and very sincerely stoked to announce a partnership with him.

April 07, 2022
First Endurance x Best Buddies

First Endurance x Best Buddies

We’re pleased to announce that First Endurance is providing nutrition and supplement support for Best Buddies Racing. Given our longstanding relationship with many of the team’s riders – including Daniel Estevez and Rubén Companioni – the move makes professional sense. It also doesn’t hurt that Best Buddies International, the team’s title sponsor, is a great organization to support.

February 03, 2022