Breakthrough Year!
“My heart rate dropped significantly and I was able to push harder at a lower heart rate.”
Game Changer
“Quite literally a game changer for endurance athletes looking to optimize their performance gains.”
Big Gains Fast
“I increased my Vo2 Max by 5 points in the first 10 weeks!

“The Ferrari of sports-supplement companies.”

“First Endurance produces supplements that deliver on their promise, thanks to clinically proven dosages of endurance boosting ingredients.”
“I'm surprised how good I feel everyday.”
Full Protection
"The only time I got sick was the month I ran out."
Highly Recommend!
"Took me through flu-season and marathon training, when I should have been most vulnerable."
Keeps me healthy
"I don't catch colds or get sick when I take MultiV regularly."
The best multivitamin out there
"I started noticing more constant energy within about 2 weeks."
Latest Posts
How Liquid Shot Delivers More Energy, Faster
By Dr. Luke Bucci, PhD
Dr. Bucci gets granular with the sugars and starches that make Liquid Shot the ultimate emergency fuel source when you’re at your absolute limit.
First Endurance Athletes Crush BWR UT
By First Endurance
Huge shoutout to Flavia Oliveira and Carter Anderson for crushing it at BWR Utah.From brutal climbs to fast, dusty descents, they stayed sharp and powered through the course with grit and precision.
Multivitamins and Immune Health
By Dr. Luke Bucci, PhD
Maintaining immune health is difficult for endurance athletes year-round, but especially during racing season. Learn how a multivitamin can help.