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We collaborate with our team and doctors to evaluate new product concepts and develop innovative technology that gives endurance athletes the cutting-edge racing fuel they need to do something special.
Biker
"The thrill is not just in winning, but in the courage to join the race.”
Mountain, Trail, & Road Runner
“I started running in junior high to help with swimming, but ended up enjoying running more and being a lot better at it."
Privateer
"Embracing the NEW is exciting and a bit daunting but I am here for it."
Off-Road Cyclist
“Pillsbury Cinnamon Rolls are my guilty pleasure. I can eat the entire sleeve.”
Pro MTB & Gravel Racer
"Chocolate chip pancakes with whipped cream has been my secret weapon."
Runner of Varied Surfaces & Distances
"It’s better to be 10% undertrained, than 1% overtrained."
Pro Gravel Cyclist
"My first proper road bike was a steel Torelli, bright red paint with yellow bar tape."
AG2R Citroën Pro Team
"Changes in nutrition & fueling have led to the greatest gains in performance."
Triathlete & Endurance Coach
"I accidently blew up a friend's car on the return drive home in France from a stage race."
Un-Professional Cyclist
“My favorite book is ‘Walden’ by Henry David Thoreau."
“When I started racing a bike in the summer of 7th grade, I was terrible.”
"The book ‘Let My People Go Surfing’ by Yvon Chouinard changed the path of my life.”
“When I’m not riding, you’ll find me under the hood of my old truck."
