The Post-Race Performance of PreRace

The Post-Race Performance of PreRace

Since its release, we’ve been touting the performance benefits of PreRace, but we don’t want to neglect the benefits it brings after you’re off the bike, the neoprene is drying, or the shoes and singlet are in a heap by the door. Specifically, when used as directed (before or during exercise), PreRace helps between sessions by decreasing exercise-induced soreness and inflammation, improving mental well-being, and reducing the systemwide impact of stress and catabolic effects.
June 23, 2022
Start Your Engines

Start Your Engines

For years, First Endurance had PreRace in capsule and powder form. The formula was well-loved, but advancements in sports nutrition research opened new vistas for using a streamlined new formula with each ingredient clinically studied for performance benefits.

The new PreRace provides multiple, complementary benefits for long-duration, intense endurance exercise and recovery, pushing every crucial button for mental and physical performance. As always, we’re not just guessing or puffing a product up with marketing hyperbole – the formula is built on a comprehensive review of scientific literature, clinical research, and our know-how from real-life field testing.

June 16, 2022
PharmaGABA®: Unparalleled Innovation for Unparalleled Performance

PharmaGABA®: Unparalleled Innovation for Unparalleled Performance

Research shows the brain plays a significant role in fatigue and exercise tolerance. Our latest formulations of EFS and EFS-PRO expand the focus beyond simply supporting your body to buttressing up mental toughness—often the final hurdle an athlete has to overcome whether they’re training alone or competing.

May 31, 2022
Diet & Fueling in Taper Time

Diet & Fueling in Taper Time

By Matt Hanson, EdD

The Ironman World Championships are finally going to happen and I couldn’t be more excited. I have had a fantastic build, am healthy, and eager to toe the line – It is officially taper time.

I’ve been asked quite a few times recently by the athletes I coach about how they should change their diet when they are leading into a high priority race, so I thought I’d throw a few of my thoughts on the matter together since I’m sure others have similar questions.

April 28, 2022
Tommy Rivs x First Endurance

Tommy Rivs x First Endurance

Words like “inspiring,” “perseverance,” “overcoming,” and the like get thrown around a lot in endurance athletics, but – for some athletes – they aren’t just stoke-bro hyperbole. Tommy “Rivs” Puzey is one of those athletes, and we’re unironically and very sincerely stoked to announce a partnership with him.

April 07, 2022
HOW CURCUMIN COMBATS OVERTRAINING

HOW CURCUMIN COMBATS OVERTRAINING

By Dr. Luke Bucci, PhD

In this third and final installment on curcumin in HALO, Dr. Bucci breaks down the effects the compound has on exercising bodies by explaining how curcumin does what it does for athletes – and why it’s important.

February 08, 2022
First Endurance x Best Buddies

First Endurance x Best Buddies

We’re pleased to announce that First Endurance is providing nutrition and supplement support for Best Buddies Racing. Given our longstanding relationship with many of the team’s riders – including Daniel Estevez and Rubén Companioni – the move makes professional sense. It also doesn’t hurt that Best Buddies International, the team’s title sponsor, is a great organization to support.

February 03, 2022
How Your Biggest Gains Can Be Found In The Off Season

How Your Biggest Gains Can Be Found In The Off Season

By Matt Hanson, EdD

As a coach, I’ve noticed a trend that goes on repeat year after year. Athletes tend to reach out 4-5 months prior to their first big race of the season and continue working with the coach through the fall when their final race is complete, but then they disconnect for the winter months. While I certainly understand the need to check out from the daily grind for a period of time at the end of the season, I really think this is a difficult approach to take if you are looking for the best possible performance.

December 10, 2021
Drinking in the “Off” Season

Drinking in the “Off” Season

By Burke Swindlehurst

If you’re looking for some insightful tips to keep the pounds off during the Holidays, I’m going to stop you right here, because this isn’t going to be that sort of article. I’m not a nutrition expert, and I’ve never played one on TV. If anything, I’ve always just been more of an amateur philosopher, so if that’s your jam, then read-on…

November 11, 2021
How Senactiv® Allows You To Train Hard & Recover Harder

How Senactiv® Allows You To Train Hard & Recover Harder

Senactiv® has been carefully designed and clinically studied to improve exercise recovery and thus, performance. It speeds up normal muscle repair processes after strenuous exercise and improves exercise capacity by increasing muscle energy (ATP) production. Let’s do a little digging into what Senactiv® actually is and how it produces these effects.

October 21, 2021
Understanding Tibet’s Secret To Superhuman Performance

Understanding Tibet’s Secret To Superhuman Performance

Cordyceps has been a standard ingredient for exercise performance since it first gained attention when researchers discovered Sherpas were making a special tea concoction with them. Studies demonstrated that cordyceps plays a critical role in allowing the body to adapt to high levels of physical stress, the kind of performance-under-duress that has earned Sherpas a reputation for amazing physical capabilities.

September 30, 2021
The Glycemic Index & Carbohydrate Fueling

The Glycemic Index & Carbohydrate Fueling

The Glycemic Index (GI) is a characteristic of carbs in different foodstuffs that affects choosing what carbs to use during long-term exercise. Since glucose is by far the main sugar in the bloodstream, glycemic index tracks the change in blood glucose levels for 4-6 hours after eating on an empty stomach, and it’s measured by administering 100 grams (about a quarter pound) dry weight of a specific carb source. The area under the curve for the rise in blood sugar from 100 grams of glucose is defined as a GI = 100.

September 26, 2021