When "Normal" Iron Levels Aren’t Normal

When "Normal" Iron Levels Aren’t Normal

By Jeff Rocco, MD

Iron is a critical mineral for performance in endurance athletes.

December 29, 2022
Daily Fueling as a Modern Pro

Daily Fueling as a Modern Pro

By Larry Warbasse

AG2R Citroën’s big American diesel,
Larry Warbasse, recently sent us a description of his approach to nutrition.
December 29, 2022
IRONMAN Arizona 2022 Race Report

IRONMAN Arizona 2022 Race Report

By Matt Hanson, EdD

In this race report,
Matt Hanson explains the differences in tapers and race-day.
December 22, 2022
How MultiV Drives Performance

How MultiV Drives Performance

By Dr. Luke Bucci, PhD

Dr. Bucci helps us read the
MultiV label like he does, focusing on four “sexy” ingredients that support performance.
December 22, 2022
The Importance of Iron & Vitamin D for Endurance Training

The Importance of Iron & Vitamin D for Endurance Training

By Jeff Rocco, MD

Dr. Jeff Rocco gets granular, discussing the importance of two ingredients: Ferrochel® iron and vitamin D.

December 15, 2022
Mud & Milestones in Molveno

Mud & Milestones in Molveno

By Josiah Middaugh

After 25 years, the XTERRA World Championship was moved from Maui, Hawaii to Molveno, Italy. XTERRA has been gaining steam in Europe for the past decade and especially elite racing has really taken off in the past few years. The change was bittersweet, but I am excited for the sport and I was really looking forward to a mountain world championship in the Dolomites.  Without racing in Europe for several years it was hard to gauge how I would slot into the deeper, more competitive Eurocentric field.  

November 23, 2022
Transitioning from the WorldTour to the North American Backroads

Transitioning from the WorldTour to the North American Backroads

By Kiel Reijnen

Place one of the individuals on your team as far up the results sheet as possible. That’s the goal in professional road racing. It’s simple, clean and easy to measure (of course doing so is complicated, full of variables, some controllable, others less so). That was my default mindset as I transitioned from road racer to gravel privateer. It wasn’t until some “bad luck” struck during Unbound last year that I realized how flawed dragging that approach around with me really was. 

November 16, 2022
The System that Never Sleeps

The System that Never Sleeps

Keeping your immune system fully stuffed with all the helper nutrients (MVMs) and with a few other dietary substances they like is essential for keeping your immune system at its peak, which is critical for keeping you at peak performance. A tremendous amount of research has been conducted on the role of MVMs and their nutrients to understand how they affect your immune system. After sifting through that universe of studies, we came to certain unalterable conclusions.

November 16, 2022
Introducing the All-New MultiV

Introducing the All-New MultiV

MultiV – our “basic” MVM (Multiple Vitamin-Mineral with additional nutrients) – has been updated, rebalanced, and made over to be even more powerful than before, with significant changes based on the latest nutrition science and experiential feedback. Read on to see why the new MultiV is Bigger, Better, and Badder, giving you a superior foundation for health and exercise performance.

November 09, 2022
IRONMAN World Championships Race Report

IRONMAN World Championships Race Report

By Matt Hanson, EdD

Obviously, the Ironman World Championships is the one event each year where I want to be at my best. To me, this continues to remain the most important day of the year, and the entire season is geared around trying to set up the best performance possible on this day.

The course itself makes preparation and approach tricky, because the conditions of the Ironman World Championships are almost always going to be brutal. You have to be prepped for heat, humidity, high winds, and choppy water.

October 27, 2022
When to Cram Carbs In an Ultra-Endurance Event

When to Cram Carbs In an Ultra-Endurance Event

One of the most frequent questions we get is how much carbs do I need to take (or, often, how much can I take) during my long-duration events, races, or training? This blog is a follow-up to the previous blog about increasing carbs/hour during endurance exercise, where Dr. Bucci answered that question. One thing he didn’t cover in that last blog is that, with higher carb intake, timing is everything, so in this blog, Dr. Bucci addresses when to go big on carbs.

September 29, 2022
Larry Warbasse x First Endurance

Larry Warbasse x First Endurance

We’re pleased to announce a partnership between First Endurance and AG2R Citroën’s Larry Warbasse, the American stalwart whose 2022 campaign is perhaps most memorable for a series of uncharacteristic calamities.
September 13, 2022